DD4D Brewing announces HONGAMA collaboration beer OAT de exercise
Matsuyama-based DD4D Brewing has announced a new collaboration beer with illustrator HONGAMA, titled OAT de exercise. Brewed as an Oat Cream IPA with Spices, it layers banana, cardamom, and tropical hop character into a creamy, oat-driven profile.
Hop BroDD4D BREWING in Matsuyama just dropped OAT de exercise with HONGAMA. The name alone makes it hard to ignore.
MugiWait, that sounds like a workout drink, not a beer! A HONGAMA collab already tells me the can has to be fun.
Hop BroThe style is Oat Cream IPA with Spices. It is 6.0% ABV, 35 IBU, and very DD4D in that experimental way.
MugiHold on, that is way too many buzzwords at once! An oat cream IPA sounds like breakfast and beer joined forces.
Hop BroBasically, oats make the mouthfeel softer and fuller. Then cardamom and vanilla push it into a creamy, spicy profile.
MugiAnd then you get banana, peach, nectarine, pineapple, and coconut? That is a full tropical lineup. My brain is already on vacation.
Hop BroThe hops are Peacharine, Cryo El Dorado, Simcoe, and Sabro. Cryo El Dorado is the nerdy part, but it really helps the fruit aroma pop.
MugiThere it is, the science teacher voice! So is 35 IBU basically a report card for bitterness?
Hop BroExactly. It measures bitterness, and 35 should keep it from getting too aggressive. With the oats, spice, and hop aroma, you get sweet-bitter back-and-forth in a very good way.
MugiDD4D is known for cross-industry collabs, right? That makes this feel like a culture-forward beer, not just another release.
Hop BroRight, they started in Matsuyama in 1998, began brewing in 2019, and opened the Mitsuhama brewery in 2021. Knowing that only makes me want to crack one open right now.
MugiThen it is settled. I want to check that banana and cardamom aroma for myself, because now I want to drink it together instead of just talking about it!
DD4D Brewing, based in Matsuyama, Ehime, announced a collaboration beer with illustrator HONGAMA on August 21: OAT de exercise. The beer is brewed as an `Oat Cream IPA with Spices`, with 6.0% ABV and 35 IBU. It continues DD4D's cross-genre approach, pairing beer with visual culture.
The recipe is built around a sweet, exotic aroma of banana and cardamom, then layered with hop notes reminiscent of peach, nectarine, pineapple, and coconut. Oats bring a creamy body and gentle sweetness, giving the beer a profile that moves between spice, fruit, and soft richness.
- Beer name: `OAT de exercise`
- Style: `Oat Cream IPA with Spices`
- ABV: `6.0%`
- IBU: `35`
- Ingredients: malt (Germany, Canada), sugars, oats, wheat, hops, vanilla beans, cardamom, carbon dioxide
- Hops: `Peacharine`, `Cryo El Dorado`, `Simcoe`, `Sabro`
- Malts: `PILSEN`, `Malted Oats`, `Flaked Oats`, `Unmalted wheat`
HONGAMA is known for a playful, distinctive illustration style and wide-ranging collaborations across fashion, art, and advertising. The label and original goods were directed by Shigenori Nakamura. DD4D Brewing began in 1998 as a select shop in Matsuyama, started brewing in 2019, and launched a new factory in Mitsuhama in 2021. With more than 300 beers released so far, the brewery continues to use collaborations as a way to create new beer experiences.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroDD4D BREWING in Matsuyama just dropped OAT de exercise with HONGAMA. The name alone makes it hard to ignore.
MugiWait, that sounds like a workout drink, not a beer! A HONGAMA collab already tells me the can has to be fun.
Hop BroThe style is Oat Cream IPA with Spices. It is 6.0% ABV, 35 IBU, and very DD4D in that experimental way.
MugiHold on, that is way too many buzzwords at once! An oat cream IPA sounds like breakfast and beer joined forces.
Hop BroBasically, oats make the mouthfeel softer and fuller. Then cardamom and vanilla push it into a creamy, spicy profile.
MugiAnd then you get banana, peach, nectarine, pineapple, and coconut? That is a full tropical lineup. My brain is already on vacation.
Hop BroThe hops are Peacharine, Cryo El Dorado, Simcoe, and Sabro. Cryo El Dorado is the nerdy part, but it really helps the fruit aroma pop.
MugiThere it is, the science teacher voice! So is 35 IBU basically a report card for bitterness?
Hop BroExactly. It measures bitterness, and 35 should keep it from getting too aggressive. With the oats, spice, and hop aroma, you get sweet-bitter back-and-forth in a very good way.
MugiDD4D is known for cross-industry collabs, right? That makes this feel like a culture-forward beer, not just another release.
Hop BroRight, they started in Matsuyama in 1998, began brewing in 2019, and opened the Mitsuhama brewery in 2021. Knowing that only makes me want to crack one open right now.
MugiThen it is settled. I want to check that banana and cardamom aroma for myself, because now I want to drink it together instead of just talking about it!
