In Komatsu City, Ishikawa Prefecture, Komatsu Brewing carried out the collaboration project KOMABRE × BEAT TACOS POP UP with BEAT TACOS.

A post on Instagram introduced the event as a chance to enjoy Komatsu Brewing's craft beer together with carnitas tacos available only for this day. A michelada was also prepared to give beer a more free-form way to be enjoyed.

The pop-up ran from 12:00 to 16:00, while Komatsu Brewing opened from 11:00. It was promoted as a casual event where people could enjoy beer and tacos from midday.

Komatsu Brewing is Komatsu City's first craft beer production and retail brewery, and it held its grand opening on November 8, 2025. On its official website, the brewery says it focuses on beer made with ingredients from Komatsu and water from the Hokuriku region, and it operates as a craft beer bar inside a renovated traditional house. It also puts effort into events and creating connections with the local community, and collaborations with food like this one clearly reflect that direction.

This pop-up, which prominently featured the pairing of beer and food, was an event that made the brewery's character easy to experience directly. Alongside its standard pint, it was likely to draw attention from local beer fans as a way to suggest new ways of enjoying craft beer through food events.