North Island Beer Ebetsu Brewery to Sell Buntan Lager by Weight at March 29 Direct Sale Day
North Island Beer’s Ebetsu Brewery will hold a factory direct sale day on March 29. On Instagram, it announced that because preparations were finished early, sales would begin at 11:00, and that the day’s by-weight offering would be the limited-edition "Buntan Lager."
Hop BroToday’s hot topic is North Island Beer’s Ebetsu Brewery Buntan Lager by-weight sale. The first thing to notice is that the factory direct sale day on March 29 opens early at 11:00.
MugiWhat! They open that early for a factory direct sale day? And Buntan Lager sounds tasty just from the name, but is buntan that citrus fruit?
Hop BroExactly. It uses Tosa buntan, a specialty of Tosa City in Kochi Prefecture. It’s a fruit lager, and its strengths are a refreshing citrus aroma and a light, easy-drinking finish.
MugiI hear lager a lot, but what is it exactly? I kind of think of it as something crisp and clean, but I don’t really know the difference.
Hop BroLagers are often fermented slowly at low temperatures, so they tend to produce less roughness and have a clear, clean taste. That also lets the buntan aroma come forward more easily, so the fruit character comes through nicely.
MugiWow! And if it’s sold by weight, can you buy just the amount you want? 2.0 yen per gram sounds so funny for beer, like it’s being measured out!
Hop BroExactly. Plus it’s 650 yen for a plastic cup, and sales run from 11:00 to 15:00. Being able to buy a limited beer by weight on the spot is part of the fun of a factory direct sale.
MugiAnd the day before, they said it recorded the highest sales of the fiscal year as a direct sales shop? Did that many people really wait for it? Buntan beer is insanely popular...!
Hop BroOn Instagram they also said that many people had been waiting for it, and since it’s a limited beer released on February 28, 2025, the attention is high. It’s also nice that it’s brewed at the factory in Motomachi, Ebetsu, in the clear air.
MugiEven the factory air sounds delicious! And if there’s the directly managed Sapporo shop, Beer Bar NORTH ISLAND, then it’s great to be able to enjoy it both in town and at the factory.
Hop BroThen today is decided. Let’s fully enjoy that refreshing citrus character at the factory direct sale day, and then go drink together afterward.
MugiI’m in! If it’s a light, easy-drinking glass, my throat is already waiting for buntan. Let’s go drink soon~!
At the factory direct sale day on March 29, North Island Beer’s Ebetsu Brewery will welcome visitors with an 11:00 opening. According to the post, preparations were completed a little earlier than usual, so the direct sales shop will start business ahead of schedule. It was also said that the day before, the shop recorded its highest sales of the fiscal year, suggesting strong interest in buntan beer.
The by-weight beer for the day is "Buntan Lager." The price is 2.0 yen per gram, with a plastic cup for 650 yen, and sales will run from 11:00 to 15:00. On Instagram, the brewery said that many people had been waiting for buntan beer and encouraged people to stop by.
This Buntan Lager is a limited beer introduced on the official website as a fruit lager released on February 28, 2025. It uses Tosa buntan, a specialty product of Tosa City in Kochi Prefecture, one of Ebetsu’s sister cities, and showcases a bright citrus aroma and a light, easy-drinking finish. Being able to enjoy a limited beer by weight is a real highlight unique to factory direct sales.
North Island Beer’s factory is located on the first floor of Ambitious Plaza, 11-5 Motomachi, Ebetsu, Hokkaido, and the official website says brewing takes place in Ebetsu’s clear air, where visitors can also see bottling and inspection in progress. The brewery also operates the directly managed Beer Bar NORTH ISLAND in central Sapporo, sharing the brand’s character both at the factory and at the city bar.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroToday’s hot topic is North Island Beer’s Ebetsu Brewery Buntan Lager by-weight sale. The first thing to notice is that the factory direct sale day on March 29 opens early at 11:00.
MugiWhat! They open that early for a factory direct sale day? And Buntan Lager sounds tasty just from the name, but is buntan that citrus fruit?
Hop BroExactly. It uses Tosa buntan, a specialty of Tosa City in Kochi Prefecture. It’s a fruit lager, and its strengths are a refreshing citrus aroma and a light, easy-drinking finish.
MugiI hear lager a lot, but what is it exactly? I kind of think of it as something crisp and clean, but I don’t really know the difference.
Hop BroLagers are often fermented slowly at low temperatures, so they tend to produce less roughness and have a clear, clean taste. That also lets the buntan aroma come forward more easily, so the fruit character comes through nicely.
MugiWow! And if it’s sold by weight, can you buy just the amount you want? 2.0 yen per gram sounds so funny for beer, like it’s being measured out!
Hop BroExactly. Plus it’s 650 yen for a plastic cup, and sales run from 11:00 to 15:00. Being able to buy a limited beer by weight on the spot is part of the fun of a factory direct sale.
MugiAnd the day before, they said it recorded the highest sales of the fiscal year as a direct sales shop? Did that many people really wait for it? Buntan beer is insanely popular...!
Hop BroOn Instagram they also said that many people had been waiting for it, and since it’s a limited beer released on February 28, 2025, the attention is high. It’s also nice that it’s brewed at the factory in Motomachi, Ebetsu, in the clear air.
MugiEven the factory air sounds delicious! And if there’s the directly managed Sapporo shop, Beer Bar NORTH ISLAND, then it’s great to be able to enjoy it both in town and at the factory.
Hop BroThen today is decided. Let’s fully enjoy that refreshing citrus character at the factory direct sale day, and then go drink together afterward.
MugiI’m in! If it’s a light, easy-drinking glass, my throat is already waiting for buntan. Let’s go drink soon~!
