Hitachi Beer Brewery unveils its new lager, "Hitachi Beer Lager"
Hitachi Beer Brewery announced the debut of its new product, "Hitachi Beer Lager," on Instagram. As the first microbrewery in Hitachi City, established in 2024, it is worth watching as a new drink born from the region.
Hop BroHitachi Beer Brewery has unveiled Hitachi Beer Lager. Since it's the first microbrewery in Hitachi City, just that local feel is enough to make this new release exciting, isn't it?
MugiWow! Just hearing the first microbrewery in Hitachi City already makes it sound delicious! And a lager somehow feels reassuring, too~.
Hop BroExactly. And it's located inside Second Earth Diner Hitachi Main Store in Bentencho, Hitachi City, Ibaraki Prefecture. Because it's a brewery with an attached beer hall, you can drink while watching them make it, which is a strong point.
MugiWhat? If I drank while watching it being made, the beer would feel even more impressive. 15,000 liters a year is pretty serious, isn't it?
Hop BroIt's quite a solid scale. And they've already released beers that use Hitachi's scenery and seasonal atmosphere in the names, so beers like Sakura Hitachia Ale carry a local story.
MugiOhhh! I love it when the air of the city gets into the beer name. This new lager probably has that Hitachi vibe soaked right in!
Hop BroThat's right. Lager's hallmark is that it's crisp, easy to drink, and pairs well with food. With its crisp finish, it's not flashy, but it's the kind that can stay by your side every day.
MugiHuh, so what's the difference from ale? I only have a vague idea of what makes lager distinctive...
Hop BroPut simply, lager is fermented slowly at low temperatures, so the flavor tends to come out cleaner. Because it's easy to pair with meals, it feels like the perfect match for food around the city of Hitachi.
MugiI see! Then it's one you could have both at lunch and at night. It really feels like a drink for the city - makes me want one after a walk!
Hop BroThat's exactly it. It's interesting to see a regionally rooted brewery keep adding beers named after its hometown, and I'm curious about what comes next. This definitely makes me want to go have a drink in Hitachi.
MugiYeah, yeah, I already want one so badly! I'd love to taste Hitachi Beer Lager on site someday~!
In an Instagram post titled "Hitachi Beer Lager debut...", Hitachi Beer Brewery announced the arrival of a new lager beer. The post title suggests that "Hitachi Beer Lager" is being added as a new offering from the brewery.
Hitachi Beer Brewery is a microbrewery in Hitachi City, Ibaraki Prefecture. It opened in June 2024 inside Second Earth Diner Hitachi Main Store in Bentencho as the first microbrewery in Hitachi City. Designed so that visitors can watch the brewing process from the beer hall, it has an annual production capacity of 15,000 liters and continues to make beers with a strong local identity.
So far, the brewery has developed original brands that incorporate Hitachi's scenery and seasonal feel into the beer names. For example, "Sakura Hitachia Ale," which evokes the cherry blossoms of the city, and other labels that reflect local landscapes are representative examples. Within that flow, this new lager can be seen as an addition that brings a fresh expression to the brewery's lineup.
Lager is known as a style appreciated for its crisp finish and easy pairing with meals. Given that Hitachi Beer Brewery is rooted in the everyday life of the local area, this new release also seems like a beer that could be enjoyed not only as a drink inside the shop, but also alongside food in the city of Hitachi. As a local brewery continues adding beers named after its own hometown, its future developments are definitely worth watching.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroHitachi Beer Brewery has unveiled Hitachi Beer Lager. Since it's the first microbrewery in Hitachi City, just that local feel is enough to make this new release exciting, isn't it?
MugiWow! Just hearing the first microbrewery in Hitachi City already makes it sound delicious! And a lager somehow feels reassuring, too~.
Hop BroExactly. And it's located inside Second Earth Diner Hitachi Main Store in Bentencho, Hitachi City, Ibaraki Prefecture. Because it's a brewery with an attached beer hall, you can drink while watching them make it, which is a strong point.
MugiWhat? If I drank while watching it being made, the beer would feel even more impressive. 15,000 liters a year is pretty serious, isn't it?
Hop BroIt's quite a solid scale. And they've already released beers that use Hitachi's scenery and seasonal atmosphere in the names, so beers like Sakura Hitachia Ale carry a local story.
MugiOhhh! I love it when the air of the city gets into the beer name. This new lager probably has that Hitachi vibe soaked right in!
Hop BroThat's right. Lager's hallmark is that it's crisp, easy to drink, and pairs well with food. With its crisp finish, it's not flashy, but it's the kind that can stay by your side every day.
MugiHuh, so what's the difference from ale? I only have a vague idea of what makes lager distinctive...
Hop BroPut simply, lager is fermented slowly at low temperatures, so the flavor tends to come out cleaner. Because it's easy to pair with meals, it feels like the perfect match for food around the city of Hitachi.
MugiI see! Then it's one you could have both at lunch and at night. It really feels like a drink for the city - makes me want one after a walk!
Hop BroThat's exactly it. It's interesting to see a regionally rooted brewery keep adding beers named after its hometown, and I'm curious about what comes next. This definitely makes me want to go have a drink in Hitachi.
MugiYeah, yeah, I already want one so badly! I'd love to taste Hitachi Beer Lager on site someday~!
