Miyakoji Hop Garden Brewery's stout is used in LUSH shampoo "Rana"
Miyakoji Hop Garden Brewery in Tamura, Fukushima, has partnered with LUSH to use its special black beer, Aengus, in the shampoo Rana. The collaboration rolls out from June 5 at LUSH stores and HOP JAPAN direct shops.
Hop BroHere’s a wild one: Miyakoji Hop Garden Brewery had its dark beer used in a LUSH shampoo.
MugiWait, beer in shampoo? My hair is about to have better taste than I do!
Hop BroThe beer was a special brew called Aengus, the stout, and the style is Modern Irish Stout.
MugiModern Irish Stout sounds like a spell. What does that actually taste like?
Hop BroIn simple terms, it’s a gentle dark beer. You get rich flavor, but the roast and bitterness stay soft.
MugiOhhh, dark but friendly. So it looks like a final boss and drinks like a sweetheart.
Hop BroAnd this brewery works from hop growing to brewing in Miyakoji, Fukushima, so the local craft story is real.
MugiThat makes the collab make sense. It’s basically a serious ingredients alliance with LUSH.
Hop BroThe launch starts from June 5 at LUSH stores nationwide and at Hop Japan direct shops, too.
MugiAnd people can even try Rana in store through June 19? That is dangerously persuasive.
Hop BroExactly. Now I want a pint of Aengus first, then the shampoo, just to compare the whole experience.
MugiSame, let’s do the stout-and-shampoo course and call it research!
Miyakoji Hop Garden Brewery, located inside Green Park Miyakoji in Tamura City, Fukushima, is a craft brewery that also grows hops. On its official site, the brewery says it aims to connect people, things, and experiences through beer, while building a local production model rooted in the region.
For this collaboration, the brewery produced a special dark beer called Aengus. According to the Instagram post, it is a Modern Irish Stout with the rich character of a black beer, but with restrained roast notes and bitterness for a gentler profile. That beer was used to create LUSH's shampoo Rana.
Sales begin on June 5. The product will be available in limited quantities at LUSH stores nationwide, as well as at LUSH Koriyama Station. At HOP JAPAN direct stores, visitors can try Rana in store through June 19. The project brings together a brewery focused on ingredients and a cosmetics brand known for ingredient-driven products.
References: Instagram post, About Miyakoji Hop Garden Brewery, Product information
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroHere’s a wild one: Miyakoji Hop Garden Brewery had its dark beer used in a LUSH shampoo.
MugiWait, beer in shampoo? My hair is about to have better taste than I do!
Hop BroThe beer was a special brew called Aengus, the stout, and the style is Modern Irish Stout.
MugiModern Irish Stout sounds like a spell. What does that actually taste like?
Hop BroIn simple terms, it’s a gentle dark beer. You get rich flavor, but the roast and bitterness stay soft.
MugiOhhh, dark but friendly. So it looks like a final boss and drinks like a sweetheart.
Hop BroAnd this brewery works from hop growing to brewing in Miyakoji, Fukushima, so the local craft story is real.
MugiThat makes the collab make sense. It’s basically a serious ingredients alliance with LUSH.
Hop BroThe launch starts from June 5 at LUSH stores nationwide and at Hop Japan direct shops, too.
MugiAnd people can even try Rana in store through June 19? That is dangerously persuasive.
Hop BroExactly. Now I want a pint of Aengus first, then the shampoo, just to compare the whole experience.
MugiSame, let’s do the stout-and-shampoo course and call it research!
