North Island Beer Ebetsu Brewery to Hold Factory Direct Sale Day on March 22
North Island Beer Ebetsu Brewery (Ebetsu, Hokkaido) announced its "Factory Direct Sale Day" for March 22, 2026. On that day, it will operate as a Sunday sale from 12:00 to 15:00, and the draft-by-weight offering will continue to feature the limited beer "Haruyoi." The price is 2.0 yen per gram, and a plastic cup is 650 yen.
Hop BroToday, the hot topic is the March 22 direct sale day. North Island Beer Ebetsu Brewery is doing it as a Sunday business day.
MugiWhat! You can buy beer at the brewery on a Sunday!? Direct sales at the Ebetsu brewery really have that festival feel!
Hop BroThe highlight this time is the continued release of the limited beer Haruyoi. Having it back again for draft-by-weight is exciting.
MugiWhat is that! What does draft-by-weight even mean? Do they weigh the beer like meat?
Hop BroExactly that kind of idea: you can buy only the amount you need at 2.0 yen per gram. If you want a plastic cup, it comes to 650 yen.
MugiWow! So I can do budget-based tasting? That's a genius system!
Hop BroIn style terms, it's less about a rigid category name and more of a spring seasonal line. The core concept is to leisurely enjoy Hokkaido's late spring.
MugiI love that concept... Leisurely enjoying a late spring makes me picture the scenery too.
Hop BroWhat's more, this brewery has been brewing since 2003, and it has a great balance between its regular beers and monthly limited releases. It also has a directly managed beer bar in Tanukikoji.
MugiA solid history and close access too? That's unbeatable! With 12:00 to 15:00 business hours, you can start from lunchtime!
Hop BroThe location is 11-5 Motomachi, Ebetsu, and getting to buy Haruyoi by weight at the brewery is a pretty rare chance. My throat is already doing warm-up exercises.
MugiI'm fully switched on too! I want a drink right now. Hop, let's meet on site!
North Island Beer Ebetsu Brewery announced its Factory Direct Sale Day for March 22, 2026 on Instagram. According to the post, the brewery will be open from 12:00 to 15:00, and the draft-by-weight offering will again feature the limited beer "Haruyoi".
Event Information (March 22)
- Event: Factory Direct Sale Day
- Draft-by-weight: Haruyoi
- Price: 2.0 yen per gram
- Plastic cup: 650 yen
- Business hours: 12:00 to 15:00
Brewery Information (as listed in the post)
- Name: North Island Beer Ebetsu Brewery
- Address: 1F, Ambitious Plaza, 11-5 Motomachi, Ebetsu, Hokkaido
- Phone: 011-391-7775
- Regular hours: Saturdays and holidays 10:00-17:00, Sundays 12:00-15:00
"Haruyoi" is a label the brewery is offering as a 2026 spring limited release, and its official website describes it as a beer built around the concept of leisurely enjoying Hokkaido's late spring. Being able to taste it through factory direct draft sales is a welcome opportunity for fans who want to enjoy a seasonal beer in a more familiar way.
North Island Beer has been brewing craft beer in Ebetsu, Hokkaido since 2003. In addition to its core lineup, the brewery highlights monthly limited releases and also operates a directly managed beer bar in the Tanukikoji area of Sapporo. Local roots in brewing, and a sales style that keeps it close to drinkers. This factory direct sale day seems to offer both of those qualities.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroToday, the hot topic is the March 22 direct sale day. North Island Beer Ebetsu Brewery is doing it as a Sunday business day.
MugiWhat! You can buy beer at the brewery on a Sunday!? Direct sales at the Ebetsu brewery really have that festival feel!
Hop BroThe highlight this time is the continued release of the limited beer Haruyoi. Having it back again for draft-by-weight is exciting.
MugiWhat is that! What does draft-by-weight even mean? Do they weigh the beer like meat?
Hop BroExactly that kind of idea: you can buy only the amount you need at 2.0 yen per gram. If you want a plastic cup, it comes to 650 yen.
MugiWow! So I can do budget-based tasting? That's a genius system!
Hop BroIn style terms, it's less about a rigid category name and more of a spring seasonal line. The core concept is to leisurely enjoy Hokkaido's late spring.
MugiI love that concept... Leisurely enjoying a late spring makes me picture the scenery too.
Hop BroWhat's more, this brewery has been brewing since 2003, and it has a great balance between its regular beers and monthly limited releases. It also has a directly managed beer bar in Tanukikoji.
MugiA solid history and close access too? That's unbeatable! With 12:00 to 15:00 business hours, you can start from lunchtime!
Hop BroThe location is 11-5 Motomachi, Ebetsu, and getting to buy Haruyoi by weight at the brewery is a pretty rare chance. My throat is already doing warm-up exercises.
MugiI'm fully switched on too! I want a drink right now. Hop, let's meet on site!
