Harumi Beer Brewery to Sell 1L Growlers for 1,980 Yen Until May 10
Harumi Beer Brewery in Tokyo's Harumi district posted a "campaign notice" on Instagram. The brewery has introduced a new original 1L growler and is running a limited-time promotion offering it at the same price as the regular size, 1,980 yen, through May 10, 2026. It is drawing attention as an option aimed at hanami and picnic demand.
Hop BroNews for the spring outdoor-drinking crowd! Harumi Beer Brewery in Tokyo has launched a campaign for a brand-new 1L growler.
MugiWhoa, seriously? And the title says 1,980 yen until May 10. I had to look twice!
Hop BroIt was announced on the official Instagram on March 20, 2026, and the key point is that it's being sold for the same 1,980 yen as the regular size.
MugiHuh, a 1L container is big, though, right? It holds a lot more than 500 ml, so I still can't wrap my head around the fact that it's the same price!
Hop BroThat's where the beer term comes in: the unit price per liter is excellent! It's designed to feel especially good value for hanami and picnic outings.
MugiUnit price per liter...? Is that some kind of spell!? So it means it's cheaper by volume?
Hop BroExactly! And there are important caveats too: the 1L "free souvenir beer" service requires 10,000 yen or more spent on dine-in, and the free contents voucher applies to the regular 500 ml size only.
MugiYou really have to check the conditions carefully! If not, I feel like I'd end up assuming it was free when it wasn't...
Hop BroHarumi Beer Brewery is a craft-beer base with in-house brewing, so being able to fill up with the day's style, like tap IPA or lager, and take it home is a real strength.
MugiAlright, checking this before spring outings is a must! My head is already full of hanami and craft beer - I want to drink right now!
Harumi Beer Brewery (Tokyo) announced its growler promotion on its official Instagram on March 20, 2026. According to the post, the brewery's original growler now comes in a new 1L size. During the campaign period, it will be sold for 1,980 yen, the same as the regular size.
The main appeal this time is its fit with spring outdoor occasions. The post assumes use for hanami and picnics, and presents a portable large-capacity option for customers who found the previous size insufficient.
A few points of caution were also noted.
- The "free souvenir beer" service listed for the 1L size applies to dine-in spending of 10,000 yen or more
- The "free growler contents voucher" applies to the regular size (500 ml) only
Harumi Beer Brewery operates as a base for serving house-made craft beer in the Harumi area. In addition to in-house brewed craft beer, its official website highlights a broad range of drinks and food offerings, making the shop suitable for both everyday visits and group use. This 1L initiative appears likely to expand the options not only for the in-store experience but also for enjoying craft beer at home after taking it out.
Beer fans who value the balance of volume and price should take note ahead of the spring outdoor-drinking season.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroNews for the spring outdoor-drinking crowd! Harumi Beer Brewery in Tokyo has launched a campaign for a brand-new 1L growler.
MugiWhoa, seriously? And the title says 1,980 yen until May 10. I had to look twice!
Hop BroIt was announced on the official Instagram on March 20, 2026, and the key point is that it's being sold for the same 1,980 yen as the regular size.
MugiHuh, a 1L container is big, though, right? It holds a lot more than 500 ml, so I still can't wrap my head around the fact that it's the same price!
Hop BroThat's where the beer term comes in: the unit price per liter is excellent! It's designed to feel especially good value for hanami and picnic outings.
MugiUnit price per liter...? Is that some kind of spell!? So it means it's cheaper by volume?
Hop BroExactly! And there are important caveats too: the 1L "free souvenir beer" service requires 10,000 yen or more spent on dine-in, and the free contents voucher applies to the regular 500 ml size only.
MugiYou really have to check the conditions carefully! If not, I feel like I'd end up assuming it was free when it wasn't...
Hop BroHarumi Beer Brewery is a craft-beer base with in-house brewing, so being able to fill up with the day's style, like tap IPA or lager, and take it home is a real strength.
MugiAlright, checking this before spring outings is a must! My head is already full of hanami and craft beer - I want to drink right now!
