Kanazawa Brewery

The Kanazawa Brewery I mentioned earlier actually has a second factory on Notojima too. It’s in Magarikimachi, Notojima, Nanao City.

The direct reason was that demand from the Kanazawa headquarters alone was no longer enough to keep up, but this factory was designed with a concept beyond just a production site: it’s a facility where you can tour the craft process and experience production firsthand.

Exactly. And it’s aiming to be a place and a lineup that everyone, young and old, can enjoy. The plan goes beyond beer to include making juices that children and women can enjoy too. They also launched a crowdfunding campaign with a 10 million yen target to raise funds for signage and bottle-can shrink equipment.

That’s right. Kanazawa Brewery also released a Kanazawa Beer gift set with support labels for Noto recovery, and you can see their commitment to helping revitalize the Hokuriku region. They’re also moving ahead with joint development projects with local universities and companies.

The 20 kinds of home-cultured yeast technology they developed in Kanazawa carries over to Notojima as well. Their yeast lab advantage doesn’t change just because the location changes. Their standard Kanazawa Beer offerings, like Virgin Ale and Weizen, are brewed on Notojima too.