NAT.BREW in Nanto City, Toyama is a brewery founded by a former winemaker. The name NAT. is short for Native, and the theme is "local brewing."
Mugi
Local brewing? What does that mean?
Hop Bro
The brewer, Shunsuke Mochizuki, is from Yamanashi and spent 20 years making wine at a major winery. After that career, he moved to Inami in Nanto City and started brewing alcoholic drinks using local ingredients.
Mugi
From 20 years in wine to craft beer!? Why did he choose Inami?
Hop Bro
Inami is one of Japan's leading wood-carving towns, and it has long welcomed artisans from all over the country. It's a place that has traditionally been open to outsiders. A local construction team called Jisou Lab supported the renovation of an old residence into the brewery. It opened in 2023.
Mugi
It feels like a new brewing artisan has joined a town of carving artisans...! What kind of beer do they make?
Hop Bro
Their flagship beer, 'HEY HEY HOO,' is a pale ale made with kuro-moji, a fragrant wood from Toga in Nanto City. Combined with Cascade hops, it has a bright citrus aroma and a firm bitterness in the low-30s IBU. 5.5%.
Mugi
Kuro-moji!? Isn't that the wood used for Japanese confectionery picks? They put that in beer!?
Hop Bro
That's exactly a terroir-driven idea developed through winegrowing, isn't it? And 'KUMA MASSIGURA' is a hazy IPA made with Nanto's specialty dried persimmons, giving it the sweetness of malt and persimmon along with the smooth thickness of oats. 6.5%.
Mugi
A hazy IPA with dried persimmons! Even the name is cute! Have they won any awards?
Hop Bro
At the 2025 Japan Great Beer Awards, 'VOODOO LILY' and 'JOZO NINGEN 1GOU' won gold medals. VOODOO LILY is a porter made with coffee beans from haiz coffee roastery in local Inami. Getting that result within two years of opening is impressive.
Mugi
The wine guy won gold with beer, and he even collaborated with a local coffee shop...! I heard 90% of their distribution is local, so they really embody the idea of being rooted in the community. I want to visit Inami!