Black Fox Beer in Kutchan, also known as Kurokitsune Beer. This place is incredibly passionate, calling itself Hokkaido's smallest brewery while aiming to be Hokkaido No. 1.
Mugi
The smallest and No. 1!? What does that even mean?
Hop Bro
It means small in scale, but huge in ambition. And the founder has an unusual background: he was a snowboarder and a rapper. He also has a chef's license, and he started brewing beer with the desire to "deliver something delicious" after volunteering during the 2011 Great East Japan Earthquake.
Mugi
A snowboarder and rapper turned brewer...! The earthquake-volunteer origin story really hits home.
Hop Bro
Because it's in the Niseko-Kutchan area, it's tied to snowboard culture, and the beer names are ski terms like First Track IPA. There are also DJ Stream and MC Lager, so music culture is reflected in the beer names too.
Mugi
Wait, MC Lager!? That's a fusion of hip-hop and beer!
Hop Bro
There's also a beer called Ginfu Saison, a saison style brewed with Hokkaido's sake rice variety "Ginfu." They also care about locally grown, pesticide-free, naturally cultivated hops from Kutchan, making the most of local ingredients. Their official site even says, "We have no intention of making weak beer."
Mugi
Sake rice in a saison! It's so cool that they're doing something that bold with Hokkaido ingredients!
Hop Bro
They also make a white ale called Frosting Snow. It uses more than 90% malt, and agar is used as an ingredient. It has a fruity banana-like aroma, low bitterness, and is easy to drink. In 2025, the brewer was also chosen as MVP Brewer at Hokkaido Beer Topia.
Mugi
Agar!? I've never heard of agar in beer! And winning MVP is amazing too. I definitely want to drink it if I go to Kutchan!
Hop Bro
They also have a fan community called the "Black Fox Tribe," and they actively set up at events like the Sapporo Odori Beer Garden, so there are chances to run into them at beer events across Hokkaido.