Yasudaya Brewery has an incredible history tied to the place itself. It was converted into a brewery from a warehouse over 100 years old at the Yasudaya liquor store, founded in Bunsei 1, 1818.
Mugi
1818... that's the Edo period! They're making beer in a building that's more than 200 years old?!
Hop Bro
That's right. The brewer is Jiro Tobe. He is originally the second-generation owner of a long-established catered bento shop that has been operating in Nagareyama for 50 years, and he's a chef. He started trying his hand at craft beer during the COVID-19 pandemic.
Mugi
What, from chef to beer brewer!? That drive is incredible.
Hop Bro
Being a chef means he has an eye for ingredients. There are seven regular beers, and the most popular are the pale ale "Yo," the IPA "Mamoru," and the stout "Andon," made with roasted malt aromas. "Andon" is named after the lanterns that light up Nagareyama Honcho at night.
Mugi
The town's scenery is built into the beer names. Lovely...!
Hop Bro
And the standout is "Mirin Ginger." Did you know Nagareyama is the birthplace of white mirin? It's a spice ale made with white-mirin lees and ginger from Nagareyama, a beer you can only make in Nagareyama. In 2024, it also won the Chiiki Shimbun Award at the "Chiba Residents Cheer! Gift Grand Prix."
Mugi
A beer made with mirin lees!? I had no idea Nagareyama was where mirin began. The idea of turning that into beer is amazing!
Hop Bro
The brewing setup is unique too: Japanese-made stainless-steel boil and mash kettles, plus three 250-liter fermentation tanks imported from the U.S. In principle, it's just Tobe and one staff member making it. It's only a 4-minute walk from Nagareyama Station on the Ryutetsu Nagareyama Line, so it's perfect to visit as part of a local train trip.
Mugi
Ryutetsu, that cute little local line! The beer names and the location are packed with love for Nagareyama. I heard it's also recommended to drink it on the banks of the Edo River, so I'm definitely going!