Do you know Kawaba Beer? It's beer brewed inside the roadside station "Kawaba Denen Plaza" in Kawaba Village, Gunma, and that roadside station won first place in the National Roadside Station Grand Prix 2022.
Mugi
First place in the roadside station grand prix!? And it said the satisfaction rate is over 90%, too. What kind of beer do they brew there?
Hop Bro
They use natural water rich in minerals that flows down from Mount Hotaka as the brewing water. And it's 100% malt, with no adjuncts. The most popular is "KAWABA WEIZEN," which keeps bitterness low and has a fruity aroma and deep richness. It was designed to suit Japanese tastes.
Mugi
Weizen is a lifesaver for me since I don't like bitter beer! What else do they have?
Hop Bro
"AMBER ALE" has a nice balance of caramel malt aroma, subtle sweetness, and hop bitterness. Their "IPA" is also a Japanese-style recipe focused on aroma, bitterness, and umami in equal measure. Another highlight is "Yukihotaka Pilsner." It uses Koshihikari rice from Kawaba as an adjunct, giving it a clean finish with a subtle sweetness.
Mugi
A pilsner with Koshihikari rice! That's interesting - using local rice in beer!
Hop Bro
They won prizes two years in a row at the Japan Asia Beer Cup in 2008 and 2009, and in 2009 their Weizen took silver in the Special Beer category. They really have the skill to back it up.
Mugi
The roadside station is about 1.5 times the size of the Tokyo Dome, right? A 70% repeat customer rate is pretty incredible, isn't it?
Hop Bro
Right. It's a place where you can eat, drink, and play and spend the whole day, and inside it there's "Jibiiru Restaurant Hotaka," where you can drink beer freshly made on site. A Weizen enjoyed at the foot of the mountains must be something special.
Mugi
That sounds absolutely delicious! I want to go on a drive, then compare the Yukihotaka Pilsner and the Weizen!