Novel Craft Brewing announces a collaboration with Ben's Slop Shop; during Golden Week it opens at 5 p.m. and stays open every day
Novel Craft Brewing in Suginami, Tokyo announced a collaboration project with Ben's Slop Shop on Instagram. The post said "17:00 Open," making clear that it will remain open throughout the Golden Week holiday period.
Hop BroNovel Craft Brewing in Suginami has put up a collaboration with Ben's Slop Shop on Instagram. What's more, they're open throughout Golden Week, and that 17:00 Open start time has a nice, understated feel to it.
MugiWait, they're not closing even during Golden Week!? And a 5 p.m. opening time too? That's rough on the daytime drinking crowd!
Hop BroBut that's exactly what makes it good: it gradually builds into the evening. Novel Craft Brewing is a brewpub in the Takido area, so the best part is being able to drink while feeling the brewing atmosphere inside.
MugiWhat's a brewpub? Is it a blue pub for beer? Somehow that suddenly sounds beachy!
Hop BroNot blue at all. In other words, it's a place to drink that has a brewery attached. You can look at the tanks and equipment while you drink, so it's easy to imagine how the beer came to life.
MugiI see! So it's not just about drinking, but also tasting the brewer's presence. It kind of feels like an adult playground all of a sudden.
Hop BroExactly. The big point this time isn't just a new release announcement, but the connection with Ben's Slop Shop. When outside culture comes in, it adds another story to the usual pint.
MugiA story sounds way cooler when you put it that way! So basically, it gives you another reason to drink at the bar. That's the kind of excitement collaboration brings!
Hop BroThat's right. During a long holiday, people tend to worry about whether a place is open, but this time it's open every day during Golden Week, so it's easy to add to your plans. It's safest to check the day's offerings and stock before you go.
MugiAll right, then let's line up our plans and meet at 5 p.m.! I'm curious about the collaboration, and I want a freshly poured beer too. My throat is already on-site before I am!
Novel Craft Brewing, located in Suginami, Tokyo, announced a collaboration project with Ben's Slop Shop on Instagram. The post title read "[17:00 Open] Open every day during Golden Week!", making it clear that the brewery will continue operating throughout the holiday period.
Novel Craft Brewing is known as a brewpub in the Takido area, and one of its defining features is a layout that lets guests look out over the brewing equipment from inside the shop. Because you can enjoy beer brewed on-site right there in the bar, its strength lies in offering both an everyday pint and one whose maker's intent is easy to sense.
This post adds an outside beer-culture connection to the venue's existing appeal. The pairing with Ben's Slop Shop is a little different from a simple announcement of a new brewery release, and for drinkers it is the kind of move that creates another reason to go to the bar. For beer fans looking for a place to visit on a day off, the fact that business starts at 17:00 is also worth noting.
During long holiday periods, operating hours are especially important at popular spots. As a brewery in Suginami, Novel Craft Brewing is highlighting both its everyday neighborhood appeal and the fun of collaborations at the same time. If you're interested, it would be wise to check the day's offerings and stock status before heading there.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroNovel Craft Brewing in Suginami has put up a collaboration with Ben's Slop Shop on Instagram. What's more, they're open throughout Golden Week, and that 17:00 Open start time has a nice, understated feel to it.
MugiWait, they're not closing even during Golden Week!? And a 5 p.m. opening time too? That's rough on the daytime drinking crowd!
Hop BroBut that's exactly what makes it good: it gradually builds into the evening. Novel Craft Brewing is a brewpub in the Takido area, so the best part is being able to drink while feeling the brewing atmosphere inside.
MugiWhat's a brewpub? Is it a blue pub for beer? Somehow that suddenly sounds beachy!
Hop BroNot blue at all. In other words, it's a place to drink that has a brewery attached. You can look at the tanks and equipment while you drink, so it's easy to imagine how the beer came to life.
MugiI see! So it's not just about drinking, but also tasting the brewer's presence. It kind of feels like an adult playground all of a sudden.
Hop BroExactly. The big point this time isn't just a new release announcement, but the connection with Ben's Slop Shop. When outside culture comes in, it adds another story to the usual pint.
MugiA story sounds way cooler when you put it that way! So basically, it gives you another reason to drink at the bar. That's the kind of excitement collaboration brings!
Hop BroThat's right. During a long holiday, people tend to worry about whether a place is open, but this time it's open every day during Golden Week, so it's easy to add to your plans. It's safest to check the day's offerings and stock before you go.
MugiAll right, then let's line up our plans and meet at 5 p.m.! I'm curious about the collaboration, and I want a freshly poured beer too. My throat is already on-site before I am!
