In Fujiyama Beer Brewery’s Instagram post, “Good evening...,” the brewery thanked customers for visiting in the cold and announced the release information for its winter-limited beer. According to the post, sales begin on Saturday, December 20, 2025. The style is Pils W Bock, with bitter hops doubled compared with the company’s standard recipe, alcohol at 8.0%, and a formulation that uses only the first wort.

Ahead of the year-end shopping season, it is also notable that the brewery said it had been preparing “so customers can enjoy drinking beer.” The interior is being decorated in a Christmas mood to welcome visitors, creating a rollout that links seasonal excitement with a limited-edition brew.

Fujiyama Beer is based in Fujiyoshida City, Yamanashi Prefecture, and its official website highlights craft beer made with natural Mt. Fuji water drawn from 100 meters underground. Its philosophy of combining German brewing techniques with water from the foot of Mt. Fuji aligns with the post’s description of a brew made with “100% natural water from World Heritage Mt. Fuji.” It is a winter seasonal release that fits the brewery’s approach of turning local character into flavor.

References: Instagram post, Fujiyama Beer official site