On March 25, 2026, Eight Peaks Brewing, based in Chino City, Nagano Prefecture, announced a new initiative. The plan is to open the company’s first direct-operated store dedicated exclusively to draft beer. The location will be in the Chino Station area, the brewery’s nearest station, with the goal of opening inside a building directly connected to the station.

In the official announcement, the company said it wants to develop this new store not merely as a sales outlet, but as a “place” where people can meet and connect. The project name also emphasizes the intention of creating a venue where local Yatsugatake beer can be enjoyed in everyday life.

The store will be called “8Peaks ALE STAND” and is scheduled to open on April 25, 2026. At the same time, the company is running a crowdfunding campaign for the launch period from March 25, 2026 to April 26, 2026. In calling for support, the company stressed that the effort is not just about raising funds, but also about expressing the idea that “a place like this should exist in this region.”

Eight Peaks Brewing is a brewery that operates as a “craft beer brand from the foothills of Yatsugatake,” proposing beer experiences rooted in the area’s nature and daily life. The company is located in Kitayama, Chino City, Nagano Prefecture. The western foothills of Yatsugatake are also known historically as an area connected to hop cultivation. Against that regional backdrop, the brewery is now taking a step beyond beer to go in bottles or cans and creating a new point of contact at the station where people can enjoy freshly poured draft beer on the spot.

For a local brewery to establish a directly operated tap venue along a station route offers convenience not only for tourists but also for local users. As the planned opening date in late April approaches, attention is likely to focus on the details of the store along with the progress of the crowdfunding campaign.