Yose in Yoyogi announces July events, including Fruits Scandal from Himitsu Beer and Motozaka Shuzo
Yose, a beer pub in Yoyogi, Tokyo, has announced its July event schedule. The highlight is a July 4 event featuring the release celebration for Fruits Scandal, a fruit ale co-produced by Himitsu Beer and Motozaka Shuzo.
Hop BroI’ve got my eye on the July 4 release event at Yose in Yoyogi. The event is called Ise, Summer Love Triangle, and the HIMITSU BEER x Motosaka Shuzo collab is the big draw.
MugiWhat! Summer Love Triangle sounds like gossip, not beer. This is really a drinking event!?
Hop BroIt is, and the star is Fruit Scandal. It’s a fruit ale made by HIMITSU BEER and Motosaka Shuzo, the sake brewery founded back in 1805.
MugiWhoa, okay, but what makes a fruit ale style different from regular beer? My brain is picturing sparkling jam.
Hop BroIt’s an ale layered with fruit aroma and acidity, and when that meets ester-driven aromatics from fermentation, you get something juicy that still drinks like beer.
MugiEsters!? That is a finishing move name if I’ve ever heard one. So fruit aroma and beer aroma basically team up?
Hop BroExactly. And that day also brings Ise’s Ni-kawa yakitori stall, so you can pair the beer with grilled chicken and settle in from lunchtime.
MugiOkay, wow, slow drinking from noon with yakitori and fruit ale sounds ridiculously good.
Hop BroYose is a three-minute walk from Sangubashi Station, open from 11:30 to 23:00, and it even has weekday senbero deals until 4 p.m. There’s also a Ushinone Distillery event on July 13, so the whole month looks strong.
MugiA stop in Yoyogi where you can taste Ise and feel the makers’ story behind the drink? Yeah, I absolutely want a glass of Fruit Scandal now.
Yose, a beer pub in Yoyogi, Tokyo, has announced its July event schedule. The main highlight is Saturday, July 4, when the venue hosts "Ise, Summer Triangle." Producers and specialty shops from Ise, Mie Prefecture will gather at Yose, and the event will celebrate the release of Fruits Scandal, a fruit ale co-produced by craft brewery Himitsu Beer and sake brewery Motozaka Shuzo, founded in 1805.
Also joining the event in a stall-style setup is Yakitori Nikawa, a well-known eatery from Ise. The format suggests an easygoing afternoon built around beer and yakitori, with a focus on the story behind the collaboration beer as well as the regional makers involved.
The next event takes place on Monday, July 13: "Kendo @ Yose." This session marks the first appearance at Yose of Nonogushi Shurijo, operated by Kendo Co., Ltd. The project is known for handling everything from sweet potato cultivation to shochu production, and visitors will be able to taste its shochu while hearing directly from representative Kentaro Yagi about the distillery’s launch and its approach to making spirits.
Located just a three-minute walk from Sangubashi Station, Yose operates as a beer pub at 3-38-10 Yoyogi, Shibuya-ku, Tokyo. Regular hours are 11:30 to 23:00, and weekdays also include a value-focused "senbero" offering available until 4 p.m. In July, Yose is lining up events that move from a craft beer release celebration to a shochu-focused tasting, giving beer fans and drink enthusiasts a reason to keep an eye on the venue.
Information may be inaccurate. Please refer to the venue’s official channels for the latest details.
Hop BroI’ve got my eye on the July 4 release event at Yose in Yoyogi. The event is called Ise, Summer Love Triangle, and the HIMITSU BEER x Motosaka Shuzo collab is the big draw.
MugiWhat! Summer Love Triangle sounds like gossip, not beer. This is really a drinking event!?
Hop BroIt is, and the star is Fruit Scandal. It’s a fruit ale made by HIMITSU BEER and Motosaka Shuzo, the sake brewery founded back in 1805.
MugiWhoa, okay, but what makes a fruit ale style different from regular beer? My brain is picturing sparkling jam.
Hop BroIt’s an ale layered with fruit aroma and acidity, and when that meets ester-driven aromatics from fermentation, you get something juicy that still drinks like beer.
MugiEsters!? That is a finishing move name if I’ve ever heard one. So fruit aroma and beer aroma basically team up?
Hop BroExactly. And that day also brings Ise’s Ni-kawa yakitori stall, so you can pair the beer with grilled chicken and settle in from lunchtime.
MugiOkay, wow, slow drinking from noon with yakitori and fruit ale sounds ridiculously good.
Hop BroYose is a three-minute walk from Sangubashi Station, open from 11:30 to 23:00, and it even has weekday senbero deals until 4 p.m. There’s also a Ushinone Distillery event on July 13, so the whole month looks strong.
MugiA stop in Yoyogi where you can taste Ise and feel the makers’ story behind the drink? Yeah, I absolutely want a glass of Fruit Scandal now.
