Dorogawa Onsen Brewery Exhibits at Foodstyle Expo, Offering Tastings at the Venue
Dorogawa Onsen Brewery in Tenkawa Village, Nara, announced its appearance at Foodstyle EXPO in an Instagram post published at 10:27 a.m. on January 28, 2026. The post invites visitors to come by, noting that craft beer tastings are available at the same venue as the Ramen Industry Exhibition.
Hop BroToday’s topic is Dorogawa Onsen Brewery in Tenkawa Village, Nara! In an Instagram post published at 10:27 a.m. on January 28, 2026, they announced that they would be exhibiting at Foodstyle EXPO.
MugiWhoa! A brewery in a hot spring town at a trade show!? That contrast is amazing!
Hop BroAnd it’s at the same venue as the Ramen Industry Exhibition, with craft beer tastings available. What’s strong here is that they’re not just making an announcement, they’re creating a path for people to actually try it.
MugiWhat is that? A "path"? Is that like a secret tunnel in the beer world?!
Hop BroA secret tunnel would be way too fun, but no! By "path," I mean the flow that lets customers naturally experience it. They taste it at the venue, and then remember the name Dorogawa.
MugiOhhh! So the feature is something like "local, rooted in a hot spring town"?
Hop BroExactly. They brew in the center of Dorogawa Onsen town, and a big part of their appeal is the atmosphere of the old inns and shops, plus making use of local water and ingredients. Their position as a place both travelers and locals can drop by is great.
MugiSo what are the beer name and style? This is the kind of thing that keeps me up at night!
Hop BroIn this post, the beer name hasn’t been revealed, and the style details also haven’t been revealed. But the category is craft beer tasting, and the main point is brand building that puts regional character front and center.
MugiI see, so the strategy is to make the first connection at the venue and have people remember them! I already want to go drink a Dorogawa beer!
Hop BroSame here! Whether it’s people who noticed them at the trade show or fans who already know them locally, it all ends with, "Okay, let’s drink." A toast in the hot spring town it is!
Dorogawa Onsen Brewery, which brews in the heart of Dorogawa Onsen town in the mountains of Nara Prefecture, also made a move onto the exhibition scene. In an Instagram post published on January 28, the brewery reported, "We are exhibiting at Foodstyle EXPO." It also noted that the event is held at the same venue as the Ramen Industry Exhibition and clearly stated that craft beer tastings are available.
The wording of the post suggests that this was more than a simple announcement; it reflected an emphasis on letting people actually taste the beer at the venue. The hashtags included #FoodstyleJapan, #RamenIndustryExhibition, and #DorogawaOnsenBrewery, making it a clear message aimed at visitors to foodservice industry trade shows.
Dorogawa Onsen Brewery is based in Dorogawa, Tenkawa Village, Yoshino District, Nara Prefecture. On its official website, the brewery highlights the atmosphere of the hot spring town, lined with traditional inns and shops, and positions itself as a brewery where both travelers and local residents can stop by. It also emphasizes beer making that makes use of locally nurtured water and ingredients, making regional character a defining part of its brand identity.
While it has the context of a tourist-town brewery, this exhibition appearance, which creates a tasting opportunity at an industry trade show, can be seen as a step toward bringing craft beer from the hot spring town to a wider market. For fans who already know the taste on location, as well as for visitors encountering the brewery for the first time at the show, it is likely to be a chance to remember the name Dorogawa.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroToday’s topic is Dorogawa Onsen Brewery in Tenkawa Village, Nara! In an Instagram post published at 10:27 a.m. on January 28, 2026, they announced that they would be exhibiting at Foodstyle EXPO.
MugiWhoa! A brewery in a hot spring town at a trade show!? That contrast is amazing!
Hop BroAnd it’s at the same venue as the Ramen Industry Exhibition, with craft beer tastings available. What’s strong here is that they’re not just making an announcement, they’re creating a path for people to actually try it.
MugiWhat is that? A "path"? Is that like a secret tunnel in the beer world?!
Hop BroA secret tunnel would be way too fun, but no! By "path," I mean the flow that lets customers naturally experience it. They taste it at the venue, and then remember the name Dorogawa.
MugiOhhh! So the feature is something like "local, rooted in a hot spring town"?
Hop BroExactly. They brew in the center of Dorogawa Onsen town, and a big part of their appeal is the atmosphere of the old inns and shops, plus making use of local water and ingredients. Their position as a place both travelers and locals can drop by is great.
MugiSo what are the beer name and style? This is the kind of thing that keeps me up at night!
Hop BroIn this post, the beer name hasn’t been revealed, and the style details also haven’t been revealed. But the category is craft beer tasting, and the main point is brand building that puts regional character front and center.
MugiI see, so the strategy is to make the first connection at the venue and have people remember them! I already want to go drink a Dorogawa beer!
Hop BroSame here! Whether it’s people who noticed them at the trade show or fans who already know them locally, it all ends with, "Okay, let’s drink." A toast in the hot spring town it is!
