Echigo Beer to Release Hazy IPA “Urui Hop no Horehore Ale” on April 17
Echigo Beer will release its limited-edition beer, “Urui Hop no Horehore Ale,” on April 17. This is a re-release of the Hazy IPA that was well received in 2021 and 2022, and it features hop aroma and a fruity flavor.
Hop BroEchigo Beer is releasing Urui Hop no Horehore Ale on April 17, and the fact that it’s a re-release for the first time in four years is pretty exciting.
MugiWhat, a re-release for the first time in four years? It must have been really popular. I’m curious!
Hop BroIt’s a Hazy IPA, and the appeal is its fruity hop-driven aroma and light, smooth mouthfeel.
MugiOhh! But does hazy basically just mean cloudy?
Hop BroExactly. It’s a style you enjoy for the cloudiness too, and the design puts the tropical aroma front and center.
MugiThat’s amazing! And it even includes oats among the ingredients? So stylish!
Hop BroThe ingredients are barley malt, wheat malt, hops, and oats, and with a satisfying 6% alcohol content, it comes in 350 ml cans for 324 yen before tax.
MugiWow, 356 yen including tax sounds pretty easy to try!
Hop BroAnd this time, production has started at the new Nasu Brewery, so there’s also this feeling that they want to share it more widely again.
MugiThe package art with the Indian elephant and Champ is interesting too. This is definitely one of those beers that makes you want to drink it just from the look of it!
Hop BroExactly. It really captures Echigo Beer’s playful spirit, and tonight’s drink is decided.
MugiYep, let’s raise a glass together tonight with a fruity beer in hand!
Echigo Beer will release its limited-edition beer “Urui Hop no Horehore Ale” on Friday, April 17, 2026. The product was originally released in 2021 and 2022, where it was well received, and this marks its return for the first time in four years. With production now beginning at the company’s new Nasu Brewery in Tochigi Prefecture, the release reflects an intention to reach a wider audience once again.
This beer is a Hazy IPA that lets you enjoy a fruity aroma derived from hops. In addition to its rich hop aroma, it is characterized by a light, smooth mouthfeel and fruity taste. Its hazy appearance also emphasizes the qualities that define the so-called “hazy” style.
The ingredients are barley malt (produced in the UK and Germany), wheat malt, hops, and oats. It has an alcohol content of 6%, comes in 350 ml cans, and has a suggested retail price of 324 yen before tax and 356 yen including tax. The package depicts a humorous scene of an Indian elephant enjoying beer by a lakeside and Champ, a mysterious creature said to live in the lake, expressing an image of fruity flavor and tropical aroma.
Echigo Beer is known as one of Japan’s earliest craft beer brands and has continually released distinctive limited-edition offerings. This re-release is also drawing attention as a beer that balances the company’s playful character with the drinkability of a Hazy IPA.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroEchigo Beer is releasing Urui Hop no Horehore Ale on April 17, and the fact that it’s a re-release for the first time in four years is pretty exciting.
MugiWhat, a re-release for the first time in four years? It must have been really popular. I’m curious!
Hop BroIt’s a Hazy IPA, and the appeal is its fruity hop-driven aroma and light, smooth mouthfeel.
MugiOhh! But does hazy basically just mean cloudy?
Hop BroExactly. It’s a style you enjoy for the cloudiness too, and the design puts the tropical aroma front and center.
MugiThat’s amazing! And it even includes oats among the ingredients? So stylish!
Hop BroThe ingredients are barley malt, wheat malt, hops, and oats, and with a satisfying 6% alcohol content, it comes in 350 ml cans for 324 yen before tax.
MugiWow, 356 yen including tax sounds pretty easy to try!
Hop BroAnd this time, production has started at the new Nasu Brewery, so there’s also this feeling that they want to share it more widely again.
MugiThe package art with the Indian elephant and Champ is interesting too. This is definitely one of those beers that makes you want to drink it just from the look of it!
Hop BroExactly. It really captures Echigo Beer’s playful spirit, and tonight’s drink is decided.
MugiYep, let’s raise a glass together tonight with a fruity beer in hand!
