Yose in Tokyo to Host Ise Summer Event Featuring Himitsu Beer and Genzake Shuzo
Yose, a beer pub in Yoyogi, Tokyo, will host a one-day event on July 4 bringing together producers from Ise, Mie. The lineup includes five beers from Himitsu Beer, two sake offerings from Genzake Shuzo, and yakitori from Yakitori Nikawa.
Hop BroI want to talk about Ise, Summer Love Triangle at Yose in Yoyogi. On July 4, Himitsu Beer, Motosaka Shuzo, and Yakitori Nikawa all show up, so the title already sounds like delicious trouble.
MugiA love triangle that's actually about drinks!? Beer, sake, and yakitori all at once is basically festival-level information overload!
Hop BroThe center of it is five Himitsu beers, and the headline pour is Fruit Scandal, a fruit ale made with Motosaka Shuzo. It uses their homegrown Koshihikari rice and sake lees, which is a pretty wild combo.
MugiBeer with sake lees? What does that even become!? My taste buds just opened an emergency meeting!
Hop BroThis is where the idea of special brewing ingredients comes in. Instead of just malt and hops, rice and sake lees add extra aroma and texture, so it feels like Ise food culture got folded right into the beer.
MugiOhh, so it's an Ise tag-team move! In that case, a scandal sounds less dangerous and more extremely drinkable.
Hop BroAnd it doesn't stop there, because Touchuu and Doron are on the lineup too. Then you've got Racco IPA for hoppy punch and Ise-Shima Pearl Lager for a cleaner side, so the five-beer spread looks seriously fun.
MugiSo what even is IPA!? I see it everywhere, but it sounds like the final boss abbreviation of craft beer!
Hop BroIPA is basically the hoppy bitter classic. It often throws off citrusy aromas, while a lager tends to be crisper and lighter, so tasting both at one event makes the contrast really easy to get.
MugiAnd the sake side has KINO and KAYA, plus a three-skewer yakitori set? This is no longer a tasting event, this is a full stomach summer festival!
Hop BroThe 3,000-yen entry with included drink tickets is pretty reasonable too, and Yose is exactly the kind of relaxed pub where this sort of Ise takeover makes sense. From noon to 11 p.m., there's time to do it properly.
MugiThen I'm starting with Fruit Scandal, you're starting with Racco IPA, and after that I want to finish with sake! Just reading this already made my throat arrive at the event before the rest of me.
On Saturday, July 4, from 12:00 to 23:00, Yose in Yoyogi, Tokyo will host an event titled "Ise, Summer Triangle @ Yose." The gathering brings together Himitsu Beer, the brewery based in Ise, Genzake Shuzo, a sake brewery founded in 1805, and Yakitori Nikawa, a well-known yakitori shop from the same area.
The centerpiece is the release celebration for "Fruit Scandal," a collaboration fruit ale made with Himitsu Beer's homegrown Koshihikari rice and Genzake Shuzo's sake lees. Guests will be able to taste it early, alongside several other Himitsu Beer labels: "Tatchu," "Racco IPA," "Doron," and "Ise-Shima Pearl Lager." That makes the event especially appealing for anyone who wants to compare styles across one brewer's lineup.
Beer lineup
- Himitsu Beer: Fruit Scandal
- Himitsu Beer: Tatchu
- Himitsu Beer: Racco IPA
- Himitsu Beer: Doron
- Himitsu Beer: Ise-Shima Pearl Lager
Genzake Shuzo will also pour its sake, KINO and KAYA, while Yakitori Nikawa serves a limited yakitori set. Yose itself will offer special Ise-Shima items plus its regular food menu, creating a setting where beer, sake, and food can be experienced side by side. Admission is 3,000 yen and includes two beer tickets and one sake ticket; extra drink tickets are available from 500 to 1,000 yen each.
As a beer pub in Tokyo, Yose is a fitting venue for an event that puts regional brewing character front and center. For beer fans, the chance to try a new collaboration ale and compare it with the rest of the brewery's lineup is the main draw.
Information may be inaccurate. Please refer to the venue’s official channels for the latest details.
Hop BroI want to talk about Ise, Summer Love Triangle at Yose in Yoyogi. On July 4, Himitsu Beer, Motosaka Shuzo, and Yakitori Nikawa all show up, so the title already sounds like delicious trouble.
MugiA love triangle that's actually about drinks!? Beer, sake, and yakitori all at once is basically festival-level information overload!
Hop BroThe center of it is five Himitsu beers, and the headline pour is Fruit Scandal, a fruit ale made with Motosaka Shuzo. It uses their homegrown Koshihikari rice and sake lees, which is a pretty wild combo.
MugiBeer with sake lees? What does that even become!? My taste buds just opened an emergency meeting!
Hop BroThis is where the idea of special brewing ingredients comes in. Instead of just malt and hops, rice and sake lees add extra aroma and texture, so it feels like Ise food culture got folded right into the beer.
MugiOhh, so it's an Ise tag-team move! In that case, a scandal sounds less dangerous and more extremely drinkable.
Hop BroAnd it doesn't stop there, because Touchuu and Doron are on the lineup too. Then you've got Racco IPA for hoppy punch and Ise-Shima Pearl Lager for a cleaner side, so the five-beer spread looks seriously fun.
MugiSo what even is IPA!? I see it everywhere, but it sounds like the final boss abbreviation of craft beer!
Hop BroIPA is basically the hoppy bitter classic. It often throws off citrusy aromas, while a lager tends to be crisper and lighter, so tasting both at one event makes the contrast really easy to get.
MugiAnd the sake side has KINO and KAYA, plus a three-skewer yakitori set? This is no longer a tasting event, this is a full stomach summer festival!
Hop BroThe 3,000-yen entry with included drink tickets is pretty reasonable too, and Yose is exactly the kind of relaxed pub where this sort of Ise takeover makes sense. From noon to 11 p.m., there's time to do it properly.
MugiThen I'm starting with Fruit Scandal, you're starting with Racco IPA, and after that I want to finish with sake! Just reading this already made my throat arrive at the event before the rest of me.
