Three spring-only Be Easy Brewing beers from Aomori arrive at Izuya Shoten
Three new spring arrivals from Be Easy Brewing in Hirosaki, Aomori Prefecture, have lined up at Izuya Shoten. The seasonal "Spring on Mt. Iwaki," the limited-time label "SAKURA (Aomori Ale)," and "neppa," which also pairs well with a post-sauna drink, are all here, and the can designs are drawing attention too.
Hop BroAt Izuya Shoten, the three spring beers have arrived. From Be Easy Brewing in Hirosaki, Aomori, a lineup that's fun both inside and out has come in.
MugiWhoa, an arrival where they fell in love at first sight with the can design!? And if it's coming from Aomori, that alone already sounds delicious!
Hop BroThis time's star is Be Easy Brewing. The three beers, 'Spring on Mt. Iwaki,' 'SAKURA (Aomori Ale),' and 'neppa,' each have a distinct personality even though they're from the same brewery.
MugiWhat, are they like different personalities from the same brewery? Can beer really change character that much?
Hop BroExactly. First, Spring on Mt. Iwaki is an American IPA. It has the complex aroma of springtime hops, so it's a beer that's fun to drink slowly while following the aroma.
MugiHuh~! But what does complex hop aroma even mean? I always get lost trying to figure out whether it's fruit or grass!
Hop BroGetting lost is the right answer. A drink-it-while-following-the-aroma style means enjoying how the aroma changes over time, more than the first sip.
MugiI see! So if SAKURA is a wheat beer, does that mean it's soft and gentle? And the 'Come to Hirosaki!' message feels really like it's calling out to you!
Hop BroThat's right. SAKURA is an American wheat with restrained bitterness and a pleasant hop presence. And neppa is a HAZY IPA that's said to go well with a post-sauna toast, so it should really hit the spot after a bath.
MugiBeing able to choose in Shinagawa-Nakanobu is the best! These are three beers that make tasting comparisons fun, so now I can't decide whether to start with the aromatic IPA or finish with the hazy one!
Three springlike beers have arrived at Izuya Shoten from Be Easy Brewing in Hirosaki, Aomori Prefecture. As the shop owner says, "I fell in love at first sight with the can design, not just the taste," this lineup lets you enjoy not only what's inside but also the visual personality of each can.
This latest arrival includes three beers: the seasonal "Spring on Mt. Iwaki", the limited-time label "SAKURA (Aomori Ale)", and "neppa", a word that means "hot" in the Tsugaru dialect. Each is a story-driven beer in true Be Easy Brewing fashion, and even within the same brewery, the differences in direction come through clearly.
- Spring on Mt. Iwaki: American IPA. Its defining feature is the complex hop aroma that feels like spring, making it a beer you will want to sip slowly while tracing the aroma.
- SAKURA (Aomori Ale): American Wheat. Bitterness is kept in check, and its pleasant hop character, along with the message "Come to Hirosaki!", makes a strong impression.
- neppa: HAZY IPA. It is introduced as a beer that also works well for a toast after the sauna, and it finishes in a way that lets you enjoy its fresh character.
Izuya Shoten is a beer pub in Shinagawa's Nakanobu area, and its appeal lies in being able to take your time choosing beer inside the shop. When limited releases from regional breweries like these come in, the fun of tasting side by side increases all at once. In tune with the spring mood, this is a noteworthy arrival: one beer for aromatic IPA lovers, one for those who prefer a soft wheat beer, and one hazy option for whatever mood you are in.
Information may be inaccurate. Please refer to the venue’s official channels for the latest details.
Hop BroAt Izuya Shoten, the three spring beers have arrived. From Be Easy Brewing in Hirosaki, Aomori, a lineup that's fun both inside and out has come in.
MugiWhoa, an arrival where they fell in love at first sight with the can design!? And if it's coming from Aomori, that alone already sounds delicious!
Hop BroThis time's star is Be Easy Brewing. The three beers, 'Spring on Mt. Iwaki,' 'SAKURA (Aomori Ale),' and 'neppa,' each have a distinct personality even though they're from the same brewery.
MugiWhat, are they like different personalities from the same brewery? Can beer really change character that much?
Hop BroExactly. First, Spring on Mt. Iwaki is an American IPA. It has the complex aroma of springtime hops, so it's a beer that's fun to drink slowly while following the aroma.
MugiHuh~! But what does complex hop aroma even mean? I always get lost trying to figure out whether it's fruit or grass!
Hop BroGetting lost is the right answer. A drink-it-while-following-the-aroma style means enjoying how the aroma changes over time, more than the first sip.
MugiI see! So if SAKURA is a wheat beer, does that mean it's soft and gentle? And the 'Come to Hirosaki!' message feels really like it's calling out to you!
Hop BroThat's right. SAKURA is an American wheat with restrained bitterness and a pleasant hop presence. And neppa is a HAZY IPA that's said to go well with a post-sauna toast, so it should really hit the spot after a bath.
MugiBeing able to choose in Shinagawa-Nakanobu is the best! These are three beers that make tasting comparisons fun, so now I can't decide whether to start with the aromatic IPA or finish with the hazy one!
