BLACK TIDE BREWING to Pre-Sell New-Color Full-Zip Hoodies Ahead of Kesennuma Beer Festival
BLACK TIDE BREWING in Kesennuma, Miyagi, will launch a new-color full-zip hoodie in conjunction with the Kesennuma Beer Festival 2026 on May 30. It will be sold in advance at the event venue, then rolled out at the taproom and online shop starting May 31.
Hop BroHey, Mugi-chan, BLACK TIDE BREWING is putting out new merch to go with the Kesennuma festival.
MugiWait, merch instead of beer!? And a new-color full-zip hoodie too, that’s the kind of thing that makes you want to buy stuff before you drink!
Hop BroThe thing is, it’s not just any hoodie. It has a brushed fleece lining.
MugiBrushed fleece? What even is that, is terry cloth related to towels!? Sounds perfect for that time when short sleeves feel a little too flimsy!
Hop BroExactly. It has a soft lining and feels great to wear. It’s perfect for the Kesennuma Beer Festival 2026 on May 30.
MugiAdvance sales at the venue? That’s so limited! I can already see myself lining up at the BTB booth!
Hop BroSales start at the venue at 11:00 on May 30, then at the taproom from 10:30 on the 31st, and online from 12:00. And because it depends on stock, you could miss out if you let your guard down.
MugiWhoa, that’s an early-riser situation! But drinking beer at Minamimachi Kaigan Park in Kesennuma and then checking out merch right after sounds amazing!
Hop BroAnd BLACK TIDE BREWING is strong when it comes to in-house brewing. The lineup ranges from IPA to Stout, and labels like FROM THE DEEP... and ONE AND ONLY IPA really stand out.
MugiI see, this is the kind of thing that makes you want both the beer and the clothes! Having a drink at the festival and then heading straight to the taproom to buy a hoodie sounds so fun!
BLACK TIDE BREWING has released information about new merchandise for the "Kesennuma Beer Festival 2026" on May 30. This time, the item is a new-color full-zip hoodie. Unlike previous models, it uses a brushed fleece lining and is being introduced as an easy throw-on piece for days when short sleeves feel a little too light.
Sales will be rolled out in stages. First, advance sales will begin at 11:00 a.m. on Saturday, May 30, at the BTB booth at the event venue. Next, sales will start at the taproom from 10:30 a.m. on Sunday, May 31, and will also be available in the online shop from 12:00 p.m. Please note that sales after the 31st will depend on stock remaining on the day of the event, so it is worth keeping that in mind in advance.
On the festival day at Minamimachi Kaigan Park, where the event will be held, a large number of beer fans are expected to gather in Kesennuma. As a brewpub based in Kesennuma, BLACK TIDE BREWING’s appeal lies in the chance to enjoy its house-brewed craft beer. On the official BEERS page, labels such as FROM THE DEEP..., DAYS OVER, NAIWAN AWAKE, ONE AND ONLY IPA, KESENNUMA PRIDE, ALL TOGETHER, and DAWN BREAKER are listed, and the range of styles is broad, from IPA and Lager to Sour Ale and Stout. It is easy to imagine having a drink at the festival and then stopping by the taproom to pick up some merchandise.
For anyone looking for a hoodie that is easy to wear in everyday life as well as with beer, this seems like an item that could also serve as a festival keepsake. Along with the Kesennuma festival, BLACK TIDE BREWING’s latest merchandise is well worth watching.
Information may be inaccurate. Please refer to the venue’s official channels for the latest details.
Hop BroHey, Mugi-chan, BLACK TIDE BREWING is putting out new merch to go with the Kesennuma festival.
MugiWait, merch instead of beer!? And a new-color full-zip hoodie too, that’s the kind of thing that makes you want to buy stuff before you drink!
Hop BroThe thing is, it’s not just any hoodie. It has a brushed fleece lining.
MugiBrushed fleece? What even is that, is terry cloth related to towels!? Sounds perfect for that time when short sleeves feel a little too flimsy!
Hop BroExactly. It has a soft lining and feels great to wear. It’s perfect for the Kesennuma Beer Festival 2026 on May 30.
MugiAdvance sales at the venue? That’s so limited! I can already see myself lining up at the BTB booth!
Hop BroSales start at the venue at 11:00 on May 30, then at the taproom from 10:30 on the 31st, and online from 12:00. And because it depends on stock, you could miss out if you let your guard down.
MugiWhoa, that’s an early-riser situation! But drinking beer at Minamimachi Kaigan Park in Kesennuma and then checking out merch right after sounds amazing!
Hop BroAnd BLACK TIDE BREWING is strong when it comes to in-house brewing. The lineup ranges from IPA to Stout, and labels like FROM THE DEEP... and ONE AND ONLY IPA really stand out.
MugiI see, this is the kind of thing that makes you want both the beer and the clothes! Having a drink at the festival and then heading straight to the taproom to buy a hoodie sounds so fun!
