"Fukutsu Zero" Now Available at the Station

On October 30, 2025, Golden Brewery announced that its non-alcoholic product "Fukutsu Zero" had begun being sold at the "Fukutsu Tourism Association Fukkuru" inside JR Fukuma Station. By expanding into a station-based location that people can easily stop by between trips, the product has become easier for visitors to the Fukutsu area to pick up.

In the official announcement, it was positioned not only as a souvenir or gift, but also as a bottle for personal enjoyment. The product is characterized as being crafted with an emphasis on the aroma and richness typical of craft beer, despite being non-alcoholic. It can be seen as designed for people who want to enjoy a beer-like taste even on days when they are avoiding alcohol.

The announcement also notes that 100% Fukutsu-grown moringa powder is available at the same location. By presenting locally sourced products together, the brewery is doing more than simply selling beverages; it is also helping showcase a distinct sense of "Fukutsu-ness."

Golden Brewery is a craft brewery based near Fukuma Coast in Fukutsu City, Fukuoka Prefecture. It began brewing in 2023 and has promoted the idea of making "craft beer that is easy to drink and delicious." The station rollout of "Fukutsu Zero" can also be seen as part of the brewery's broader effort to expand its local touchpoints.

In the context of craft beer, simply broadening the range of non-alcoholic options directly helps expand the market. A route that lets people encounter a local brewery's product at a station, which is also the gateway to sightseeing, is likely to function as an opportunity to discover Fukutsu's beer culture.

References: Original article, Golden Brewery official site