YELLOW MONKEY BREWING's All-Store Takeover at BEER BOULEVARD GINZA
At BEER BOULEVARD GINZA in Ginza 6-chome, the "YMB Takes Over BEER BOULEVARD!" all-store takeover plan by YELLOW MONKEY BREWING will take place on April 1. In addition to enjoying a different lineup at each location, there will also be a stamp rally and a rock-paper-scissors event.
Hop BroYou know how YELLOW MONKEY BREWING is doing a full-store takeover at BEER BOULEVARD GINZA? It's the "YMB Takes Over BEER BOULEVARD!" thing on Wednesday, April 1, and it really feels like a full-on event.
MugiWhat! A cross-the-board takeover of all four stores?! So it's not something that wraps up in one shop, but a bar-hopping setup from the start? I'm excited!
Hop BroExactly. And since the lineup differs by store, you can compare the beers even though they're all YMB. The article doesn't reveal the beer styles, but that's part of the fun: following the character of each release.
MugiHuh? But if the lineup is different, does it really change that much? I thought if the name was the same, the taste would be the same too. Is it like a different world at each shop?
Hop BroThat's what's interesting: the order target isn't just YMB beer. At BBG, canned beer is also included. So depending on the stock and how each place serves it that day, there's a lot of room to play.
MugiWhat! So it's not just about drinking, it's participatory too! If canned beer is included, that makes it easy to enjoy!
Hop BroAnd on top of that, President Hiroki is scheduled to pop up at each shop from 5:00 p.m. until around 9:00 p.m., and there's even a Dandyism stamp rally. Order YMB at each location for 1 point, meet the president for +2, post on social media for +1, and you clear the mission at 5 points total.
MugiWhat, you clear it with 5 points total?! And on top of that, the first 10 people get an YMB T-shirt? That suddenly feels like a scramble!
Hop BroWhat's more, from 9:00 p.m. to 10:00 p.m. there's a mini meetup at BBG, and each location will also have a rock-paper-scissors tournament, so it doesn't just end with drinking. As a bar-hopping event you can drop into after work in Ginza, it's really convenient.
MugiThat's amazing! Being able to bar-hop in Ginza, meet the president, go for the T-shirt, and even end with rock-paper-scissors? I want to go so badly!
Hop BroRight? It's a day that will hit not only YMB fans but also anyone who wants to enjoy a craft beer crawl. Reading this makes me want a drink right now.
MugiMe too! Now I want to feel like I'm in Ginza tonight, and bar-hop with an YMB in hand!
YMB Appears at BEER BOULEVARD GINZA
At the beer pub "BEER BOULEVARD GINZA" on B2F of GINZA SIX in Tokyo's Ginza district, the YELLOW MONKEY BREWING all-store takeover event "YMB Takes Over BEER BOULEVARD!" will be held on Wednesday, April 1.
This project spans all four BEER BOULEVARD locations. The post says that, one year after last year's April Fool's acquisition gag, this year it will really take people around each shop. Because the lineup differs by location, there's the fun of comparing the same YMB beers as you move from store to store.
What Beers Can You Drink?
At this point, the post does not list specific beer names, but the items clearly marked as order targets are YMB beers. In addition, canned beer is also included at BBG, so you can enjoy the lineup according to what each location offers. Since the lineup will be updated on each store's Instagram, it seems best to check that on the day and make the rounds.
Day-of Highlights
According to the post, YMB president Hiroki is scheduled to start at BBG at 5:00 p.m. and appear at each location until around 9:00 p.m. In addition,
- Order YMB at each location to earn 1 point
- Meet President Hiroki to get +2 points
- Post on social media to get +1 point
This Dandyism stamp rally will also be held. Reach 5 points total to complete the mission, and the first 10 people will receive an YMB T-shirt. In addition, there will be a mini meetup at BBG from 9:00 p.m. to 10:00 p.m., and each location is also planning a rock-paper-scissors tournament.
With a location that's easy to drop by after shopping or work in Ginza, this event is designed as a hopping-around tour across four stores. BEER BOULEVARD GINZA is a spot for taking your time to enjoy craft beer in the heart of Ginza, so this should be a notable day not only for YMB fans but also for anyone who wants to enjoy bar-hopping.
Information may be inaccurate. Please refer to the venue’s official channels for the latest details.
Hop BroYou know how YELLOW MONKEY BREWING is doing a full-store takeover at BEER BOULEVARD GINZA? It's the "YMB Takes Over BEER BOULEVARD!" thing on Wednesday, April 1, and it really feels like a full-on event.
MugiWhat! A cross-the-board takeover of all four stores?! So it's not something that wraps up in one shop, but a bar-hopping setup from the start? I'm excited!
Hop BroExactly. And since the lineup differs by store, you can compare the beers even though they're all YMB. The article doesn't reveal the beer styles, but that's part of the fun: following the character of each release.
MugiHuh? But if the lineup is different, does it really change that much? I thought if the name was the same, the taste would be the same too. Is it like a different world at each shop?
Hop BroThat's what's interesting: the order target isn't just YMB beer. At BBG, canned beer is also included. So depending on the stock and how each place serves it that day, there's a lot of room to play.
MugiWhat! So it's not just about drinking, it's participatory too! If canned beer is included, that makes it easy to enjoy!
Hop BroAnd on top of that, President Hiroki is scheduled to pop up at each shop from 5:00 p.m. until around 9:00 p.m., and there's even a Dandyism stamp rally. Order YMB at each location for 1 point, meet the president for +2, post on social media for +1, and you clear the mission at 5 points total.
MugiWhat, you clear it with 5 points total?! And on top of that, the first 10 people get an YMB T-shirt? That suddenly feels like a scramble!
Hop BroWhat's more, from 9:00 p.m. to 10:00 p.m. there's a mini meetup at BBG, and each location will also have a rock-paper-scissors tournament, so it doesn't just end with drinking. As a bar-hopping event you can drop into after work in Ginza, it's really convenient.
MugiThat's amazing! Being able to bar-hop in Ginza, meet the president, go for the T-shirt, and even end with rock-paper-scissors? I want to go so badly!
Hop BroRight? It's a day that will hit not only YMB fans but also anyone who wants to enjoy a craft beer crawl. Reading this makes me want a drink right now.
MugiMe too! Now I want to feel like I'm in Ginza tonight, and bar-hop with an YMB in hand!
