Utsui Brewery's 3rd Anniversary Celebration Bottle Labels Created by kosuke.5432
A collaboration has been announced for the 3rd anniversary of Utsui Brewery in Hiu, Shimonoseki City, Yamaguchi Prefecture. Artist kosuke.5432 created the bottle labels, and sales will begin at the May 16-17 "3rd Anniversary Appreciation Festival." A live painting performance is also planned for May 16.
Hop BroHere we go, Utsui Brewery's 3rd Anniversary Appreciation Festival in Hiu, Shimonoseki City. They've teamed up with artist kosuke.5432 to finish a bottle label.
MugiWhat! So the bottle label is the star, not the beer inside? That sounds like the kind of thing you'd want to take home the moment you see it!
Hop BroExactly, and sales start on May 16 and 17. There's even a live painting performance on the 16th, so it's something you can enjoy as an entire event.
MugiThat's amazing! A live painting event that gets you excited before you even drink sounds less like a beer festival and more like a school festival!
Hop BroUtsui Brewery is a microbrewery that opened in June 2023, and what's strong about it is that they handle everything in-house, from hop cultivation to brewing and sales.
MugiThey do everything from hop cultivation!? Wait, so doing that much is what integrated production means? Now I kind of want to tour the factory!
Hop BroThat's right. The appeal of local specialty production is that they can carry the character of the ingredients they grew themselves straight into the beer.
MugiI see! And online they're selling it under the name VACAN CRAFT too, and the fact that it's derived from Shimonoseki's old name, "Bakan," is pretty cool!
Hop BroExactly. Even the background of the brand feels very Utsui Brewery. The message on this label is also about letting worries bloom into flowers, which fits the anniversary celebration perfectly.
MugiIt's wonderful that both the label and the venue become part of the artwork...! I definitely want to enjoy this as part of the drinking experience, and if we went, we'd probably be buzzing with excitement too!
Hop BroMore than buzzing, it'd be one drink after seeing the label, then another after watching the live painting. On a day like that, a toast is inevitable.
At Utsui Brewery, based in Hiu, Shimonoseki City, Yamaguchi Prefecture, a collaboration for the brewery's 3rd anniversary is now underway. In an Instagram post, artist kosuke.5432 announced that they had illustrated the brewery's beer bottle labels. Sales will begin at the "3rd Anniversary Appreciation Festival" on Friday, May 16 and Saturday, May 17, and a live painting performance is also scheduled for Friday, May 16.
Utsui Brewery is a microbrewery that opened in June 2023. It is distinctive for handling everything in-house, from hop cultivation to brewing and sales, and it continues to make craft beer that makes use of local specialty products. Its online shop sells products under the name "VACAN CRAFT", and the brand's background, derived from Shimonoseki's old name "Bakan," is one of the elements that gives the brewery its character.
The label this time carries the message: "Take a big sip, and let your worries bloom into flowers." As an effort to add visual enjoyment to the time spent drinking beer, it seems to match well with the anniversary event. The highlight of this collaboration is that visitors can enjoy not only the beer itself, but also the labels and the live painting at the venue.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroHere we go, Utsui Brewery's 3rd Anniversary Appreciation Festival in Hiu, Shimonoseki City. They've teamed up with artist kosuke.5432 to finish a bottle label.
MugiWhat! So the bottle label is the star, not the beer inside? That sounds like the kind of thing you'd want to take home the moment you see it!
Hop BroExactly, and sales start on May 16 and 17. There's even a live painting performance on the 16th, so it's something you can enjoy as an entire event.
MugiThat's amazing! A live painting event that gets you excited before you even drink sounds less like a beer festival and more like a school festival!
Hop BroUtsui Brewery is a microbrewery that opened in June 2023, and what's strong about it is that they handle everything in-house, from hop cultivation to brewing and sales.
MugiThey do everything from hop cultivation!? Wait, so doing that much is what integrated production means? Now I kind of want to tour the factory!
Hop BroThat's right. The appeal of local specialty production is that they can carry the character of the ingredients they grew themselves straight into the beer.
MugiI see! And online they're selling it under the name VACAN CRAFT too, and the fact that it's derived from Shimonoseki's old name, "Bakan," is pretty cool!
Hop BroExactly. Even the background of the brand feels very Utsui Brewery. The message on this label is also about letting worries bloom into flowers, which fits the anniversary celebration perfectly.
MugiIt's wonderful that both the label and the venue become part of the artwork...! I definitely want to enjoy this as part of the drinking experience, and if we went, we'd probably be buzzing with excitement too!
Hop BroMore than buzzing, it'd be one drink after seeing the label, then another after watching the live painting. On a day like that, a toast is inevitable.
