Beer Boy Shibuya PARCO announces GOOD HOPS’ Summer Grow and July TTO lineup
In a July 1 Instagram post, Beer Boy Shibuya PARCO highlighted a May visit to GOOD HOPS in Tono, Iwate, introduced the new beer Summer Grow, and announced tap-takeover events running from July into August.
Hop BroBig news for Shibuya beer fans: Beer Boy Shibuya PARCO just teased July TTO plans while also talking about a new beer from GOOD HOPS.
MugiWait, what? A shop update suddenly turns into a trip to Iwate? That escalated fast!
Hop BroThey visited GOOD HOPS in Tono back in May and spoke with Tamura and hop pioneer Murakami about Tono-grown hops and brewing, so it really feels like the front line of hops.
MugiWhoa, okay, but what kind of research are we talking about? Lupulin powder sounds like something from a science lab!
Hop BroThat part matters. Lupulin is the resin on hops that carries aroma and bitterness, and lupulin powder collects that useful part, so it's basically the best aromatic part concentrated. That could open doors for low-yield new hop varieties.
MugiSo it's like flavor concentrate for hops? And Summer Grow already sounds like summer in a glass before I even taste it!
Hop BroAccording to GOOD HOPS, Summer Grow is an IPA brewed with Southern Hemisphere hops and their original No Wind variety, so a Southern Hemisphere IPA with its own character is exactly what we're getting.
MugiNo Wind is such a cool name for a hop! And the fact that this all connects back to standing beer from noon at Shibuya PARCO is kind of perfect.
Hop BroThe shop is on Shibuya PARCO B1F, all standing, with about 10 domestic and international craft beers rotating daily. On top of that, they announced three TTO events: July 4 for Teenage Brewing x Nobody Brewing, July 25 for BrewBeast x NOMCRAFT, and August 9 for Unsung Heroes.
MugiAnd August 9 even brings in people from Isekadoya Beer, Teenage Brewing, West Coast Brewing, open air Brewing, and CRAFTROCK, right? From hop research in Tono to a glass in Shibuya, that's a real beer story.
Hop BroExactly. Hearing the origin story and then checking it in the glass is the best part. I already want to chase down the aroma of Summer Grow myself.
MugiThen it's settled. One stop at Shibuya PARCO, one look at the TTO schedule, and we're officially on the cheers right now plan!
In its July 1 Instagram post, Beer Boy Shibuya PARCO looked back on a May visit to `GOOD HOPS` in Tono, Iwate. The post mentions interviews with GOOD HOPS representative Tamura and Murakami, described as a pioneer in the hop industry, and focuses on the brewery’s research-driven approach to brewing with Tono-grown hops.
The post also highlights lupulin powder, a technique that collects the aromatic part of hops. Beer Boy describes it as a way to unlock new possibilities for hop varieties that are difficult to cultivate because of limited yields. The post ends by saying it wants to drink `Summer Grow`. According to GOOD HOPS’ official product information, `Summer Grow` is an IPA brewed with Southern Hemisphere hops and the brewery’s original No-Wind variety.
The same post also shares the shop’s upcoming event schedule. Beer Boy Shibuya PARCO is a standing-only beer pub in the basement level of Shibuya PARCO, known for offering around 10 rotating craft beers each day. Its casual daytime-friendly setup makes it a fitting place for brewery stories, tap takeovers, and a quick drink at the counter.
Event schedule
- July 4: `Teenage Brewing × Nobody Brewing TTO`
- July 25: `BrewBeast × NOMCRAFT TTO`
- August 9: `Unsung Heroes`
For the August 9 session, the post lists visitors from Isekadoya Beer, Teenage Brewing, West Coast Brewing, open air Brewing, and CRAFTROCK. The announcement ties hop research in Tono to tap-takeover programming in Shibuya.
Information may be inaccurate. Please refer to the venue’s official channels for the latest details.
Hop BroBig news for Shibuya beer fans: Beer Boy Shibuya PARCO just teased July TTO plans while also talking about a new beer from GOOD HOPS.
MugiWait, what? A shop update suddenly turns into a trip to Iwate? That escalated fast!
Hop BroThey visited GOOD HOPS in Tono back in May and spoke with Tamura and hop pioneer Murakami about Tono-grown hops and brewing, so it really feels like the front line of hops.
MugiWhoa, okay, but what kind of research are we talking about? Lupulin powder sounds like something from a science lab!
Hop BroThat part matters. Lupulin is the resin on hops that carries aroma and bitterness, and lupulin powder collects that useful part, so it's basically the best aromatic part concentrated. That could open doors for low-yield new hop varieties.
MugiSo it's like flavor concentrate for hops? And Summer Grow already sounds like summer in a glass before I even taste it!
Hop BroAccording to GOOD HOPS, Summer Grow is an IPA brewed with Southern Hemisphere hops and their original No Wind variety, so a Southern Hemisphere IPA with its own character is exactly what we're getting.
MugiNo Wind is such a cool name for a hop! And the fact that this all connects back to standing beer from noon at Shibuya PARCO is kind of perfect.
Hop BroThe shop is on Shibuya PARCO B1F, all standing, with about 10 domestic and international craft beers rotating daily. On top of that, they announced three TTO events: July 4 for Teenage Brewing x Nobody Brewing, July 25 for BrewBeast x NOMCRAFT, and August 9 for Unsung Heroes.
MugiAnd August 9 even brings in people from Isekadoya Beer, Teenage Brewing, West Coast Brewing, open air Brewing, and CRAFTROCK, right? From hop research in Tono to a glass in Shibuya, that's a real beer story.
Hop BroExactly. Hearing the origin story and then checking it in the glass is the best part. I already want to chase down the aroma of Summer Grow myself.
MugiThen it's settled. One stop at Shibuya PARCO, one look at the TTO schedule, and we're officially on the cheers right now plan!
