Post Details


CIDER SHACK's Instagram post announced a video titled "Matsu Brew TTo Prize Drawing Video @ Hakobune." The post says that winners will be contacted later and that prizes are to be picked up at the CIDER SHACK shop.

For prizes such as T-shirts and tenugui towels, where sizes and colors vary, the post also states that people who come to pick them up earlier will have first choice. It was striking that the post carefully explained not only the drawing results but also the actual pickup procedure.

Matsu Brew Announcements Also Included


In the latter half of the post, two upcoming plans were introduced under "Matsu Brew Announcements." One was "4/12 Matsu Brew x Kanpai Collaboration Commemorative Event @ Hakobune," and the other was "5/10 Matsumoto Brewery Brewery Festival." From this, it seems that projects surrounding Matsumoto Brewery are moving ahead one after another.

CIDER SHACK as a Hub


CIDER SHACK is a beer pub located on the first floor of the Okuyama Building at 1-27-9 Higashi, Shibuya-ku, Tokyo. As a neighborhood spot that craft beer fans can easily drop into, it has also become a hub for event announcements and prize handoffs like this. The post did not specify any particular beer labels, but it was content worth checking out together with the developments around Matsumoto Brewery.

In Brief


This was an information-packed post that shared the drawing notice and previewed the next event at the same time. Anyone following CIDER SHACK on Instagram will want to keep an eye on both the in-store pickup and future Matsu Brew-related plans.