Heiwa Craft Announces Rice-Based Hoppy Lager for 2026 Rice Planting Experience
Heiwa Craft in Kainan, Wakayama Prefecture, announced a limited-edition beer on Instagram for the 2026 rice planting experience. This time it is a rice-based hoppy lager, available in limited quantities for participants. If any remains, it may also be sold at the company’s own store.
Hop BroHeiwa Craft has announced a new release for the rice planting experience limited edition. It’s a rice-based hoppy lager for participants in the 2026 event.
MugiWait, beer at a rice planting experience!? A rice-based beer really feels like something only a country that eats rice could do!
Hop BroExactly. And because it’s a hoppy lager, it should have the crispness of a lager with the aroma of hops on top.
MugiHoppy? Do you chew the hops? I can’t keep up with this aroma on top thing!
Hop BroIn short, it’s a finish that doesn’t push bitterness too far forward, but lets the aroma come through. Adding rice tends to soften the mouthfeel, too.
MugiGot it! Hearing limited quantity makes it feel instantly rare!
Hop BroWhat’s more, the producer, Heiwa Shuzo, was founded in 1928 in Kainan, Wakayama Prefecture, and it’s well known for the sake KID and the plum wine Tsuru-ume.
MugiWhoa, they do that much!? Expanding the range of alcoholic beverages while also doing local projects is pretty impressive!
Hop BroIt is. This time it’s a project that’s integrated with the rice field, so you can taste the scenery before you even drink it. And if there’s any left, being able to buy it at their own store is pretty great.
MugiJust imagining it makes my throat tighten! If it gets sold at the company’s own store, we’ll want to go have a drink there too!
Hop BroAll right, let’s go drink a beer full of seasonal feeling while picturing the atmosphere of rice planting.
MugiYeah, that was completely an article that makes you want to drink!
On June 1, Heiwa Craft posted an Instagram announcement for a "rice planting experience limited beer." According to the post, this brew is a rice-based hoppy lager. It is a limited-quantity item for people participating in the 2026 rice planting experience, and if stock remains, it may also be sold at the company’s own store.
Heiwa Shuzo, which operates Heiwa Craft, is a brewery headquartered in Kainan, Wakayama Prefecture, founded in 1928. It is also known for the sake "KID" and the plum wine "Tsuru-ume," and its official website presents Heiwa Craft as one of its main brands. A defining feature of the company is that it continues to expand its range of alcoholic beverages while carrying out locally rooted initiatives.
What stands out about this limited beer is the way it ties a rice-based lager to the rice planting experience. By linking the ingredient rice with the actual experience of stepping into the paddies within the same project, drinkers can more easily imagine not just the finished beer but also the landscape behind it. The post says applications are currently being accepted, and the limited nature of the release is clear, with only a small amount prepared for participants. It seems to be a beer that reflects Heiwa Craft’s style, layering seasonal feeling with a sense of place.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroHeiwa Craft has announced a new release for the rice planting experience limited edition. It’s a rice-based hoppy lager for participants in the 2026 event.
MugiWait, beer at a rice planting experience!? A rice-based beer really feels like something only a country that eats rice could do!
Hop BroExactly. And because it’s a hoppy lager, it should have the crispness of a lager with the aroma of hops on top.
MugiHoppy? Do you chew the hops? I can’t keep up with this aroma on top thing!
Hop BroIn short, it’s a finish that doesn’t push bitterness too far forward, but lets the aroma come through. Adding rice tends to soften the mouthfeel, too.
MugiGot it! Hearing limited quantity makes it feel instantly rare!
Hop BroWhat’s more, the producer, Heiwa Shuzo, was founded in 1928 in Kainan, Wakayama Prefecture, and it’s well known for the sake KID and the plum wine Tsuru-ume.
MugiWhoa, they do that much!? Expanding the range of alcoholic beverages while also doing local projects is pretty impressive!
Hop BroIt is. This time it’s a project that’s integrated with the rice field, so you can taste the scenery before you even drink it. And if there’s any left, being able to buy it at their own store is pretty great.
MugiJust imagining it makes my throat tighten! If it gets sold at the company’s own store, we’ll want to go have a drink there too!
Hop BroAll right, let’s go drink a beer full of seasonal feeling while picturing the atmosphere of rice planting.
MugiYeah, that was completely an article that makes you want to drink!
