BATHE YOTSUME BREWERY's canned beer, `SUNRISE PALE ALE`, to be distributed in advance on March 12
BATHE YOTSUME BREWERY in Narihira, Sumida Ward, is launching its first canned beer. An Instagram post shows a can of `SUNRISE PALE ALE`, and advance tasting distribution will be held on March 12 at BATHE YOTSUME BREWERY and Koganeyu.
Hop BroBATHE YOTSUME BREWERY in Sumida Ward's Narihira is finally making its debut in canned beer. And the name is `SUNRISE PALE ALE`, which feels great because it was made with drinking it after a bath in mind.
MugiWhoa! A first canned beer really does feel like a special occasion! So it's not just for drinking at the shop, I can take it home too?
Hop BroExactly, it gives you the added joy of taking it home. BATHE has always been about "beer to enjoy after getting out of the bath," so it's easy to picture yourself unwinding with it after coming home.
MugiOhhh! But `PALE ALE` means pale ale, right? I've heard the term before, but what kind of beer is it, really?
Hop BroIn simple terms, it's a style with a nice balance of aroma and drinkability. It has a gentle malt base with the bright character of hops on top, so it's neither too heavy nor too light, and it's easy to pair with that first drink.
MugiI see! You suddenly sound like an expert! But when you say hops, I only think of bitter grass or something.
Hop BroThat's the thing, hops aren't just about bitterness, they're also the star of the aroma. They can bring citrusy notes or floral notes, and `SUNRISE PALE ALE` might be the kind of beer where you look forward to the aroma the moment you open the can.
MugiWhat, really! So the moment you crack open the can, you can already get that sunrise feeling! The name fits so well!
Hop BroAnd the advance distribution is limited to March 12, at two locations: BATHE YOTSUME BREWERY and Koganeyu. At the shop, you need to spend at least 2,000 yen and answer a survey, and at Koganeyu, you get one can by following BATHE's social media and answering a survey. Since quantities are limited, competition will be tough.
MugiWait, even with conditions, a limited giveaway is exciting! And getting it at Koganeyu makes the whole "beer after a bath" idea even more convincing!
Hop BroExactly. BATHE cares even about the atmosphere of the place where you drink, so it's nice that the world they build feels connected whether you drink it in the shop or at home.
MugiNow I really want to drink it! This is exactly the kind of thing I was waiting for with a post-bath glass.
Hop BroThen let's end by saying together that we want to drink SUNRISE PALE ALE right now.
MugiNice! It was the kind of article that makes you want to clench a can and toast!
BATHE YOTSUME BREWERY in Narihira, Sumida Ward, is a brewery built around the idea of "beer to enjoy after getting out of the bath." At the back of the shop, it has a beer bar and a DJ booth, and its defining feature is that it values not only its function as a brewery but also the atmosphere as a place to drink.
In this Instagram post, the brewery announced that its craft beer will make its debut as a canned beer. The image shows the label `SUNRISE PALE ALE`, making BATHE YOTSUME BREWERY's beer available in a take-home format. In addition to the in-store drinking experience, this also suggests a new way to enjoy it slowly after a bath or once you're back home.
Advance distribution will take place at two venues. At BATHE YOTSUME BREWERY, from 6:00 p.m. on March 12, one can will be given to customers who spend at least 2,000 yen in the shop and answer a survey. At Koganeyu, starting at 11:00 a.m. the same day, one can will be handed out to people who follow BATHE's social media accounts and answer a survey. In both cases, quantities are limited and the giveaway will end once they run out.
With `SUNRISE PALE ALE` now available in cans, there is a new way to enjoy it beyond the glass served inside the shop. This move lets people take home the brewery's character as it is, making it news worth noticing both for fans of BATHE YOTSUME BREWERY and for first-time visitors.
Information may be inaccurate. Please refer to the venue’s official channels for the latest details.
Hop BroBATHE YOTSUME BREWERY in Sumida Ward's Narihira is finally making its debut in canned beer. And the name is `SUNRISE PALE ALE`, which feels great because it was made with drinking it after a bath in mind.
MugiWhoa! A first canned beer really does feel like a special occasion! So it's not just for drinking at the shop, I can take it home too?
Hop BroExactly, it gives you the added joy of taking it home. BATHE has always been about "beer to enjoy after getting out of the bath," so it's easy to picture yourself unwinding with it after coming home.
MugiOhhh! But `PALE ALE` means pale ale, right? I've heard the term before, but what kind of beer is it, really?
Hop BroIn simple terms, it's a style with a nice balance of aroma and drinkability. It has a gentle malt base with the bright character of hops on top, so it's neither too heavy nor too light, and it's easy to pair with that first drink.
MugiI see! You suddenly sound like an expert! But when you say hops, I only think of bitter grass or something.
Hop BroThat's the thing, hops aren't just about bitterness, they're also the star of the aroma. They can bring citrusy notes or floral notes, and `SUNRISE PALE ALE` might be the kind of beer where you look forward to the aroma the moment you open the can.
MugiWhat, really! So the moment you crack open the can, you can already get that sunrise feeling! The name fits so well!
Hop BroAnd the advance distribution is limited to March 12, at two locations: BATHE YOTSUME BREWERY and Koganeyu. At the shop, you need to spend at least 2,000 yen and answer a survey, and at Koganeyu, you get one can by following BATHE's social media and answering a survey. Since quantities are limited, competition will be tough.
MugiWait, even with conditions, a limited giveaway is exciting! And getting it at Koganeyu makes the whole "beer after a bath" idea even more convincing!
Hop BroExactly. BATHE cares even about the atmosphere of the place where you drink, so it's nice that the world they build feels connected whether you drink it in the shop or at home.
MugiNow I really want to drink it! This is exactly the kind of thing I was waiting for with a post-bath glass.
Hop BroThen let's end by saying together that we want to drink SUNRISE PALE ALE right now.
MugiNice! It was the kind of article that makes you want to clench a can and toast!
