Mallika Brewing introduced its collaboration beer with THE KIZAKI CAMP&LAKE RESORT on Instagram: Mallika104 Zaki Zaki Lager. In the post, the brewery described it as a malty, grassy lager designed to fit the natural setting of lakeside camping.

THE KIZAKI CAMP&LAKE RESORT is a campground on the shore of Lake Kizaki in Omachi, Nagano, and its website highlights hands-on outdoor experiences under the theme of moving, making, and enjoying nature. Mallika Brewing is based in Nagano City’s Zenkoji monzenmachi area and began brewing in 2022, so the collaboration clearly reflects a local connection.

The post also mentions an appearance at the Nagano Craft Beer & Festival from September 4 to 6. Rather than a loud launch campaign, the project reads as a location-driven collaboration between two Nagano-area players, linking lakefront camping with craft beer in a straightforward way.