Kurashiki Brewing Company introduces new product "#3tamano westcoastIPA" at its own event
Kurashiki Brewing Company introduced its new "#3tamano westcoastIPA" on Instagram alongside details of its company event. The venue is Achiterasu Kurashiki, where all beers will be available and visitors are being accepted until 8:00 p.m.
Hop BroKurashiki Brewing Company unveiled its new product at its own event. They say you can enjoy the newly released "#3tamano westcoastIPA" at the venue, Achiterasu Kurashiki.
MugiWhoa! #3tamano westcoastIPA already sounds intense! It feels like a blast of West Coast wind is coming at me!
Hop BroThat reaction is spot on. The style is a West Coast IPA, so it's easy to picture a type that really brings out hop aroma and bitterness.
MugiWait, a West Coast IPA means it's just a bitter beer, right? That's a little scary!
Hop BroNo, no need to be scared. Simply put, it's a style where citrus-like aromas and pine-like aromas often come through, and its crisp, clean finish is part of the appeal.
MugiOhh! And the venue has all kinds of beer lined up, right? Just deciding what to drink sounds like happiness in itself!
Hop BroExactly. And since they're taking visitors until 8:00 p.m., it's friendly for people stopping by after work. It feels more like a place to connect with drinkers than just an event.
MugiWhat! Not just beer, but even the president's homemade yakitori? That's basically an izakaya, and an amazing one at that!
Hop BroThat's right. They're good at making beer and food enjoyable together. Kurashiki Brewing Company has been a brewery that continues regional brewing with a strong local identity, and OKAYAMA JIMOTO BEER 086 is one of its flagship lines.
MugiCarrying the name of the hometown like that is nice. And if they've even won a Féminalise gold medal, I can't help expecting great flavor!
Hop BroExactly. As a glass of Kurashiki and Hayashima, it really feels like they've put the character of the land into the beer.
MugiAll right then, I'll handle the yakitori and you handle the hop talk. Let's both say it first: I want to drink this one!
Kurashiki Brewing Company unveiled its new "#3tamano westcoastIPA" in connection with the event it is hosting itself. In its Instagram post, the brewery said it has brought all of its beers, including this new product, to the venue, and that it will accept visitors at Achiterasu Kurashiki until 8:00 p.m.
The post also highlighted the popular juicy yakitori hand-made by the company president, making clear that the event is being presented as a place where guests can enjoy not only beer but also food. From the wording of the post, it seems positioned not simply as a product announcement, but as an event that creates opportunities to connect with drinkers on site.
Kurashiki Brewing Company is a brewery based in Hayashima Town, Tsukubo District, Okayama Prefecture, and has developed the regionally themed "OKAYAMA JIMOTO BEER 086" series. It continues to make beers named after Kurashiki and Okayama, and its official website makes clear its commitment to putting the appeal of the local area into beer. In 2024, the company's beers won gold and silver medals in the Japanese beer category at the Féminalise World Wine Competition, drawing attention for both its community-focused approach and its quality.
This new product, "#3tamano westcoastIPA," has arrived as a new addition to the lineup. There is no detailed flavor description in the post at this stage, but being served at the event venue makes it appealing to enjoy alongside the brewery's established regular offerings. It is a move typical of this brewery, which has expressed the individuality of its home region through beer with Kurashiki and Hayashima as its base.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroKurashiki Brewing Company unveiled its new product at its own event. They say you can enjoy the newly released "#3tamano westcoastIPA" at the venue, Achiterasu Kurashiki.
MugiWhoa! #3tamano westcoastIPA already sounds intense! It feels like a blast of West Coast wind is coming at me!
Hop BroThat reaction is spot on. The style is a West Coast IPA, so it's easy to picture a type that really brings out hop aroma and bitterness.
MugiWait, a West Coast IPA means it's just a bitter beer, right? That's a little scary!
Hop BroNo, no need to be scared. Simply put, it's a style where citrus-like aromas and pine-like aromas often come through, and its crisp, clean finish is part of the appeal.
MugiOhh! And the venue has all kinds of beer lined up, right? Just deciding what to drink sounds like happiness in itself!
Hop BroExactly. And since they're taking visitors until 8:00 p.m., it's friendly for people stopping by after work. It feels more like a place to connect with drinkers than just an event.
MugiWhat! Not just beer, but even the president's homemade yakitori? That's basically an izakaya, and an amazing one at that!
Hop BroThat's right. They're good at making beer and food enjoyable together. Kurashiki Brewing Company has been a brewery that continues regional brewing with a strong local identity, and OKAYAMA JIMOTO BEER 086 is one of its flagship lines.
MugiCarrying the name of the hometown like that is nice. And if they've even won a Féminalise gold medal, I can't help expecting great flavor!
Hop BroExactly. As a glass of Kurashiki and Hayashima, it really feels like they've put the character of the land into the beer.
MugiAll right then, I'll handle the yakitori and you handle the hop talk. Let's both say it first: I want to drink this one!
