NAGANO BREWERY, based in Ojoji, Nagano City, is building its craft beer program around its own farm, using crops such as hops and fruit trees in its brewing. On its official website, the brewery also highlights regular beers, seasonal releases, and taproom service, showing how closely agriculture and brewing are linked in its operation.

The newly announced event is the second edition of 'Hata de Kanpai,' held on the brewery's farm. According to the Instagram post, guests can enjoy food and craft beer while feeling the breeze in the field and looking out over Nagano City. The event is scheduled for Friday, August 14, 2026, from 11:00 to 14:00.

The brewery had already held the first edition on July 19, making this a continuing series rather than a one-off promotion. What stands out is that the experience is framed not only around beer, but also around the landscape and atmosphere of the farm itself. That approach fits NAGANO BREWERY's identity well, especially given its location in a part of Nagano City where the brewery can connect visitors directly to the field.

By placing the farm at the center of the event, NAGANO BREWERY is clearly reinforcing its identity as a brewery that ties brewing to local agriculture and place-based experiences.