Saien Microbrewery with kitchen announced that it has begun serving this season's Sweet Cider as a seasonal drink. In the post, it said, "This year's Sweet Cider is ready," and revealed that it is now on the menu at its four directly operated locations.

Also worth noting is the attention it gives to the realities surrounding the apples used as an ingredient. While referring to issues such as changing weather conditions, crop damage caused by bears, and the aging of producers, the brewery urged people to "support Iwate's signature fruit together." Rather than simply announcing a new menu item, the message foregrounds its connection to local agriculture.

The shop is a pub brewery with an in-house brewery and restaurant in central Saien, Morioka City. According to official information, it was created by renovating the former Cucina, and under the direction of Baeren Brewery, it promotes ambitious brewing that is not bound by an existing lineup. In addition to its in-house brewed Saien craft beer, the ability to choose from seasonal beers and cider makes it appealing for craft beer fans who want to compare drinks alongside a meal.

This Sweet Cider is a seasonal offering that lets you taste Iwate's fruit culture in a glass. As a drink that can be enjoyed with awareness of the local production background, it is one to pick up early this season as well.