Yose, a beer pub in Yoyogi, Tokyo, will hold a special event centered on the brewing culture of Ise, Mie Prefecture. The event runs on Saturday, July 4, 2026, from 12:00 to 23:00, bringing together beer, sake, and food in a format that fits Yose’s role as a casual but well-curated drinking spot.

The main highlight is “Fruit Scandal,” a collaboration fruited ale created by craft brewery Himitsu Beer and Motosaka Shuzo, a sake brewery founded in 1805. The beer is brewed with Himitsu Beer’s homegrown Koshihikari rice and sake lees from Motosaka Shuzo, and this event marks its release. Alongside it, Yose will pour several Himitsu Beer beers: “Touchuu,” “Racco IPA,” “Doron,” and “Ise-Shima Pearl Lager.”

The drink menu also includes two sake offerings from Motosaka Shuzo, “KINO” and “KAYA,” giving guests a chance to move between beer and sake while staying within the same regional theme. That balance suits Yose well, as the venue is known for mixing drinks, food, and an easygoing pub atmosphere in Tokyo’s Yoyogi neighborhood.

Food will also be part of the draw. Yakitori Nikawa, a high-end yakitori shop with close ties to Ise, will set up for the day with a limited yakitori three-piece set served in a stall-style format. Yose’s regular food menu will also be available, including an Ise-Shima assorted delicacy plate, nanban-zuke small sardines, sweet potato sticks, pork offal dressed in vinegar, fried soba, and Kyoto suba noodle dishes.

For beer drinkers, this is less about a simple tap list and more about a regional crossover: Ise’s brewery culture, sake, yakitori, and Yose’s pub setting all coming together in one room. It should be a strong pick for anyone looking to explore how Japanese craft beer can be presented in a broader food-and-drink context.