Craft Beer Market announces UDON BREWING x ISEKADO joint TTO for August 23
Craft Beer Market announced a joint tap takeover at its Whity Umeda location on August 23, featuring UDON BREWING x ISEKADO to celebrate the release of a collaboration beer. The pairing of SETOUCHI BEER’s udon-themed lineup and ISEKADO is likely to draw attention.
Hop BroThis one is worth circling: the joint TTO on August 23 looks strong. At Craft Beer Market Whity Umeda, you can hit UDON BREWING and ISEKADO in one go.
MugiWhat! Udon and beer together? Are carbs picking a fight with carbs now? The names alone are doing way too much!
Hop BroIt’s SETOUCHI BEER’s UDON BREWING series. Stuff like Zaru Udon HAZY IPA and COLD UDON COLD IPA turns Kagawa udon culture straight into beer character, which is the fun part.
MugiWhoa, but what is TTO? And HAZY IPA is that the cloudy one acting all popular?
Hop BroTTO means Tap Take Over, so the taps all switch over and one brewery lineup takes the spotlight at once. Hazy IPA is usually cloudy, softer on bitterness, and comes off juicy.
MugiWhat is this lineup, I’m getting hungry already! Sudachi Udon SOUR ALE and Kakiage Udon HAZY IPA sound like I’m reading a menu, not a tap list!
Hop BroSour ale gives you a bright sudachi tartness kind of snap. Then Kamatama Butter Udon (large) TRIPLE HAZY IPA sounds richer, and there’s Tanuki Udon Hazy IPA too, so it’s basically an all-star udon roster.
MugiAnd there’s an Ise Udon collab too? Hearing Ise Udon makes me feel like even the chewiness is trying to enter the beer!
Hop BroThat’s the hook: how SETOUCHI BEER and ISEKADO layer their two brewery personalities onto the udon theme. They’ve already teased Ise Udon, and the finer details are supposed to come through social media.
MugiAlso, the article mentions Craft Beer Market Sendai, but the event is at Whity Umeda right? My brain just traveled across Japan.
Hop BroThe event is in Umeda, and the CBM charm is that just try it first vibe. Comparing pours with snacks sounds perfect, and I’m already eyeing Kamatama Butter Udon as my first glass.
MugiI’m starting with Zaru Udon HAZY IPA, then chasing it with Ise Udon. I want to cheers now so badly my stomach and throat are both on standby!
Event Overview
On Sunday, August 23, 2026, Craft Beer Market’s Whity Umeda branch is set to host a joint tap takeover titled "UDON BREWING x ISEKADO: Collaboration Beer Release Celebration." The official notice says more details will be shared through social media, but the event is already notable as a chance to experience both breweries together.
Beers to Watch
UDON BREWING is a specialty line from SETOUCHI BEER built around the theme of udon. The lineup includes Zaru Udon HAZY IPA, COLD UDON COLD IPA, Sudachi Udon SOUR ALE, Kakiage Udon HAZY IPA, Kamatama Butter Udon (large) TRIPLE HAZY IPA, and Tanuki Udon Hazy IPA. Even the names hint at the flavor direction, turning Kagawa’s noodle culture into a craft beer concept.
The site also highlights a collaboration beer, 'Ise Udon,' billed as SETOUCHI BEER x ISEKADO. That makes this announcement more than a simple tap list update: it is a crossover built around a shared, food-inspired idea.
About the Venue
Craft Beer Market is also known as a casual beer pub with a location in Sendai’s Aoba Ward, making it a chain where drinkers can comfortably explore rotating taps and food pairings. Its relaxed, beer-forward style fits events like this one well. Although this specific TTO is scheduled for Whity Umeda, it reflects the same approachable, try-something-new spirit that defines the brand.
Information may be inaccurate. Please refer to the venue’s official channels for the latest details.
Hop BroThis one is worth circling: the joint TTO on August 23 looks strong. At Craft Beer Market Whity Umeda, you can hit UDON BREWING and ISEKADO in one go.
MugiWhat! Udon and beer together? Are carbs picking a fight with carbs now? The names alone are doing way too much!
Hop BroIt’s SETOUCHI BEER’s UDON BREWING series. Stuff like Zaru Udon HAZY IPA and COLD UDON COLD IPA turns Kagawa udon culture straight into beer character, which is the fun part.
MugiWhoa, but what is TTO? And HAZY IPA is that the cloudy one acting all popular?
Hop BroTTO means Tap Take Over, so the taps all switch over and one brewery lineup takes the spotlight at once. Hazy IPA is usually cloudy, softer on bitterness, and comes off juicy.
MugiWhat is this lineup, I’m getting hungry already! Sudachi Udon SOUR ALE and Kakiage Udon HAZY IPA sound like I’m reading a menu, not a tap list!
Hop BroSour ale gives you a bright sudachi tartness kind of snap. Then Kamatama Butter Udon (large) TRIPLE HAZY IPA sounds richer, and there’s Tanuki Udon Hazy IPA too, so it’s basically an all-star udon roster.
MugiAnd there’s an Ise Udon collab too? Hearing Ise Udon makes me feel like even the chewiness is trying to enter the beer!
Hop BroThat’s the hook: how SETOUCHI BEER and ISEKADO layer their two brewery personalities onto the udon theme. They’ve already teased Ise Udon, and the finer details are supposed to come through social media.
MugiAlso, the article mentions Craft Beer Market Sendai, but the event is at Whity Umeda right? My brain just traveled across Japan.
Hop BroThe event is in Umeda, and the CBM charm is that just try it first vibe. Comparing pours with snacks sounds perfect, and I’m already eyeing Kamatama Butter Udon as my first glass.
MugiI’m starting with Zaru Udon HAZY IPA, then chasing it with Ise Udon. I want to cheers now so badly my stomach and throat are both on standby!
