Post from Day 2 of BEER KINGDAM


Matsumoto Gaku Brewing published an Instagram post about the second day of the event "BEER KINGDAM." In the caption, the brewery described the day as "unfortunately rainy" but also said that "the weather is forecast to improve later." It let people know that beers from 18 breweries are available at the venue, and encouraged them to stop by after work.

The post also included hashtags such as `#beerkingdam`, `#matsumotogaku brewing`, and `#craftbeerlovers`, conveying the atmosphere of the event as it is.

A Brewery Participating from Matsumoto City


Matsumoto Gaku Brewing is a craft brewery in Matsumoto City, Nagano Prefecture. According to the official Matsumoto Brewery website, it was founded in 2016 out of a desire to "brew local beer in Matsumoto," and it operates out of a taproom in central Matsumoto and a brewery in Nozominishi.

With an eye on Matsumoto's water and local ingredients, the brewery's approach is to reflect the character of the land in its beer. A local brewery participating in the event alongside breweries from other regions makes the outline of craft beer from Matsumoto even easier to see.

What the Post Means as Event Coverage


This post was not an announcement of a new product, but a brief report on the situation at the event. The structure, which honestly conveys the rainy conditions while still focusing on "later," is practical for people considering whether to go. At craft beer events, the way people enjoy themselves changes depending on the weather and the time of day, but the fun of comparing and tasting beers from multiple breweries gathered in one place does not change.

What kind of presence will a beer from a brewery participating from Matsumoto have at the event? From that perspective as well, the Day 2 BEER KINGDAM post is intriguing.