TDM 1874 Brewery will run a Golden Week campaign for its original canned beer from Friday, April 24 to Wednesday, May 6. On Instagram, the announcement was posted from the account for the Seiten qlay store, tagging the Tokichiba Main Store, the Seiten qlay store, and the Shimokitazawa store accounts.

During the campaign period, discounts will apply when canned beer is purchased in bulk. 3 cans for 10% off, 6 cans for 20% off. The post recommends it as something to enjoy on the go, as a souvenir when visiting family back home, for gatherings with family and friends, and as a drink to enjoy on a relaxed day. It is a convenient offer that lets customers choose multiple beers they have been curious about before and after the holiday period.

TDM 1874 Brewery is a craft beer brewery based in Hodogaya Ward, Yokohama City, Kanagawa Prefecture. According to its official website, brewing began in January 2017, and the company operates not only the brewpub in Tokichiba but also locations in Seiten qlay and Shimokitazawa. It is also known as a brewery that values its ties to the local community, continuing efforts such as working with local farmers and using spent grain from brewing as fertilizer.

This campaign can be seen as a measure to make its standard canned beers easier to pick up, timed to match holiday demand. From an easy-drinking single can to a set for bringing to a gathering, the lineup is designed to be easy to choose according to the occasion.