Ise Kadoya Beer Announces First Booth at Vietnam Fest 2026 in Yoyogi Park
Ise Kadoya Beer will be exhibiting at the "Vietnam Festival 2026," held on May 30 and 31 at the Yoyogi Park Event Plaza. Its official Instagram says it will be the first craft beer maker from Japan to participate, and that visitors will be welcomed over the two-day event from 10:00 to 20:00.
Hop BroIse Kadoya Beer is making its first appearance at the Vietnam Festival. On May 30 and 31 at Yoyogi Park, it's the first participation by a domestic craft beer maker, so it's getting a lot of attention.
MugiWait, international exchange through beer!? And at a Vietnam festival, too? That sounds like the kind of place with so much good food I'd end up focusing on eating instead!
Hop BroExactly. Since the venue brings together Vietnamese food and culture, beer can act as a bridge between food and culture. Ise Kadoya Beer is a great fit for that kind of setting.
MugiBut still, Ise Kadoya Beer is a brewery in Mie, right? Why does it have such a strong "to the world" vibe?
Hop BroIts parent company is Nikenjaya Kadoya Mochiten, which has about 440 years of history, and it has been brewing since 1997. It's not just the long history, but also the fact that it has kept refining its beer and been recognized in competitions that makes it strong.
MugiWow! So From Ise to the world isn't just a cool slogan after all.
Hop BroThat's right. And this time, Iori and Kobashi are said to be there from 10:00 to 20:00, so you can enjoy it slowly from day to night.
MugiThat's long! Then you could snack on Vietnamese food and go from day drinking to night drinking. I feel like my stamina would give out first!
Hop BroThe article doesn't list any specific beer names, but the aromatic, crisp character Ise Kadoya is known for should pair well with sweet-and-spicy dishes. The beer style itself seems like something to discover at the venue.
MugiJust imagining it makes my throat tighten with anticipation! I want to have a drink at Yoyogi Park, and beer at an international festival like this has to be amazing!
Ise Kadoya Beer will be exhibiting for two days, Saturday, May 30 and Sunday, May 31, at the "Vietnam Festival 2026" held at the Yoyogi Park Event Plaza in Tokyo. Its official Instagram describes this appearance as the "first booth by a domestic craft beer maker," and says that Iori and Kobashi will welcome visitors during the 10:00 to 20:00 time slot on both days.
The Vietnam Festival is a large-scale event themed around exchange between Japan and Vietnam, where visitors can experience Vietnamese food and culture at the venue. By taking part in such an international event, a craft beer brewery helps create new points of contact between food and culture through beer.
Ise Kadoya Beer is a brewery based in Ise City, Mie Prefecture. Its parent company is Nikenjaya Kadoya Mochiten, which has a history of about 440 years, and it has been brewing beer since 1997. On its official website, it promotes the message "From Ise to the world," and introduces its efforts to refine and improve its beer as it aims to become a brewery recognized worldwide. This appearance at an international event in Tokyo by a brand that has earned recognition in competitions at home and abroad can be seen as a sign of the expansion of its activities.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroIse Kadoya Beer is making its first appearance at the Vietnam Festival. On May 30 and 31 at Yoyogi Park, it's the first participation by a domestic craft beer maker, so it's getting a lot of attention.
MugiWait, international exchange through beer!? And at a Vietnam festival, too? That sounds like the kind of place with so much good food I'd end up focusing on eating instead!
Hop BroExactly. Since the venue brings together Vietnamese food and culture, beer can act as a bridge between food and culture. Ise Kadoya Beer is a great fit for that kind of setting.
MugiBut still, Ise Kadoya Beer is a brewery in Mie, right? Why does it have such a strong "to the world" vibe?
Hop BroIts parent company is Nikenjaya Kadoya Mochiten, which has about 440 years of history, and it has been brewing since 1997. It's not just the long history, but also the fact that it has kept refining its beer and been recognized in competitions that makes it strong.
MugiWow! So From Ise to the world isn't just a cool slogan after all.
Hop BroThat's right. And this time, Iori and Kobashi are said to be there from 10:00 to 20:00, so you can enjoy it slowly from day to night.
MugiThat's long! Then you could snack on Vietnamese food and go from day drinking to night drinking. I feel like my stamina would give out first!
Hop BroThe article doesn't list any specific beer names, but the aromatic, crisp character Ise Kadoya is known for should pair well with sweet-and-spicy dishes. The beer style itself seems like something to discover at the venue.
MugiJust imagining it makes my throat tighten with anticipation! I want to have a drink at Yoyogi Park, and beer at an international festival like this has to be amazing!
