U.B.P BREWERY announces new Pale Ale “BEER! WINNER!” at u.b.p_brewery taproom
U.B.P BREWERY announced a new beer, “BEER! WINNER!,” in an Instagram post on June 27. The Pale Ale comes in at 6.5% ABV and 38 IBU, with Krush as the lead hop alongside Mosaic, Cascade, and Columbus.
Hop BroI want to talk about BEER! WINNER! from u.b.p_brewery taproom in Urawa today. The name already sounds like a toast after a big win.
MugiWhat! That name screams victory already. Which brewery is putting this out?
Hop BroIt’s a new release announced by U.B.P BREWERY on June 27, and it’s a very Urawa brewpub-style Pale Ale.
MugiOhh! But the article said ABV 6.5, IBU 38 and my brain immediately read that like exam scores.
Hop BroABV is the alcohol strength, IBU is the bitterness scale, so this one sounds full enough to satisfy but still lands with balanced bitterness.
MugiI see! But Krush, Mosaic, Cascade, and Columbus lined up together sound like the four hop bosses of a final battle.
Hop BroWith Krush at the center, this year’s version pushes out a ripe muscat aroma, which is a different kind of bright from last year’s grapefruit vibe.
MugiMuscat and clean-drinking? My brain is basically watching the fruit aisle fight the beer shelf right now.
Hop BroThat’s the fun part. It’s the fourth collaboration with Takehiro Miya, plus label art by Hitohisa Isogai, so the whole thing feels like modern Urawa in a glass.
MugiThat sounds dangerously drinkable. If I had this as tonight’s first pint at the Takasago taproom, I’d probably hear winner music in my head.
Hop BroAnd in a city with football culture, it probably hits even harder. I really want to go check that first-sip aroma for myself.
MugiThen it’s settled! We’re clearly the drink-it-now champions, so let’s raise a glass with BEER! WINNER!.
A 2026 edition of “BEER! WINNER!”
In its June 27 Instagram post, U.B.P BREWERY introduced a new release, “BEER! WINNER!” The beer is a collaboration with Hiroshi Miyatake, a Urawa-born singer-songwriter who is known for music tied to outdoor culture, soccer, and craft beer. This is the fourth time the brewery has made the beer. The can artwork features an illustration by Hitoshisa Isogai, an artist widely known for beer-themed visuals.
Pale Ale specs
The beer is listed at 6.5% ABV and 38 IBU. Krush is the main hop, supported by Mosaic, Cascade, and Columbus. Compared with last year’s version, which was described as having grapefruit-like citrus character and bitterness, this year’s batch is said to show a ripe muscat-like aroma. The brewery positions it as a clean-drinking Pale Ale with a strong aromatic profile.
A beer that fits Urawa’s brewpub identity
u.b.p_brewery taproom is a brewpub in Takasago, Urawa, Saitama. The venue is closely tied to Urawa’s football-and-craft-beer culture, and releases like “BEER! WINNER!” reflect that identity well. For beer fans, it is worth watching both as a collaboration release and as a snapshot of what U.B.P BREWERY is making now in Urawa.
Information may be inaccurate. Please refer to the venue’s official channels for the latest details.
Hop BroI want to talk about BEER! WINNER! from u.b.p_brewery taproom in Urawa today. The name already sounds like a toast after a big win.
MugiWhat! That name screams victory already. Which brewery is putting this out?
Hop BroIt’s a new release announced by U.B.P BREWERY on June 27, and it’s a very Urawa brewpub-style Pale Ale.
MugiOhh! But the article said ABV 6.5, IBU 38 and my brain immediately read that like exam scores.
Hop BroABV is the alcohol strength, IBU is the bitterness scale, so this one sounds full enough to satisfy but still lands with balanced bitterness.
MugiI see! But Krush, Mosaic, Cascade, and Columbus lined up together sound like the four hop bosses of a final battle.
Hop BroWith Krush at the center, this year’s version pushes out a ripe muscat aroma, which is a different kind of bright from last year’s grapefruit vibe.
MugiMuscat and clean-drinking? My brain is basically watching the fruit aisle fight the beer shelf right now.
Hop BroThat’s the fun part. It’s the fourth collaboration with Takehiro Miya, plus label art by Hitohisa Isogai, so the whole thing feels like modern Urawa in a glass.
MugiThat sounds dangerously drinkable. If I had this as tonight’s first pint at the Takasago taproom, I’d probably hear winner music in my head.
Hop BroAnd in a city with football culture, it probably hits even harder. I really want to go check that first-sip aroma for myself.
MugiThen it’s settled! We’re clearly the drink-it-now champions, so let’s raise a glass with BEER! WINNER!.
