And Beer runs WEEKLY promotion at Isetan Shinjuku from April 8 to 14, introducing Super-Ripe Nanko Ume ~Weizen~
From April 8 to 14, And Beer is holding a WEEKLY promotional sales event at the "Isetan Craft Beer Bar" on the B1 floor of Isetan Shinjuku Main Building. On April 10, company representative Mr. Ando also came to the venue and introduced beers such as a Weizen made with plums from Ume Boys.
Hop BroThis week's highlight is the WEEKLY promotional sale on the B1 floor of Isetan Shinjuku Main Building. From April 8 to 14, And Beer is going all in.
MugiWait, they're doing that in a department store? Isetan Craft Beer Bar already sounds delicious just from the name!
Hop BroAnd the star is Super-Ripe Nanko Ume ~Weizen~, made with plums from Ume Boys. It's a very clever bottle, layering the softness of a Weizen with plum aroma and fruitiness.
MugiWhat's a Weizen anyway? I get that it's a wheat beer, but does it really go with plums?
Hop BroExactly. Weizen uses a lot of wheat malt, so it has a soft mouthfeel. Add the plum notes, which are fun as the temperature changes, and it becomes interesting how the beer's character shifts little by little.
MugiOhhh! So instead of chugging it, this is one you enjoy while savoring the changing flavors. That feels kind of grown-up!
Hop BroOn top of that, the taps also include 19L, Fukumikan, and even Kesennuma Oyster Stout, so the range is huge. It's a lineup where you can travel through fruitiness, hop character, and roastiness all in one place.
MugiWhoa, that's a crazy range! Comparing beers at one place sounds fun even just for deciding what to order.
Hop BroAnd Beer is a brewpub in Kōenji Kita, and its strength is that it pairs extremely well with spice dishes. It's easy to match with curry, and choosing beers based on the food is a great approach too.
MugiI love that feeling of building a meal rather than just drinking beer. It sounds like it would satisfy both your stomach and your heart.
Hop BroWhat's more, Mr. Ando, the representative, will be on-site on April 9, 10, and 12, so being able to drink while hearing stories from the brewer is the best part. At this point, there's no choice but to go check out the plum aroma for yourself.
MugiYeah, I'm completely in the mood to drink now! This has already become my drink of the day.
For seven days from Wednesday, April 8 to Tuesday, April 14, And Beer is holding a WEEKLY promotional sales event at the "Isetan Craft Beer Bar" on the B1 floor of Isetan Shinjuku Main Building. The post also announced that company representative Mr. Ando would be on-site for three days: Thursday, April 9, Friday, April 10, and Sunday, April 12.
The featured recommendation of the day is `Super-Ripe Nanko Ume ~Weizen~`, made with Ume Boys' extra-ripe Kishu Nanko ume plums. This is a bottle that layers plum aroma and fruitiness onto the soft drinkability typical of a fruit Weizen, making it something to enjoy slowly, including how it changes with temperature. As expected from And Beer, which brews at its own factory in Yamanashi, it clearly reflects a style designed with food pairing in mind.
The tap list includes `19L`, the 9th anniversary beer from Another 8, `Fukumikan`, `Weizen Fermenting`, `Kesennuma Oyster Stout`, `Spring Pale Ale`, `LEMON DROP`, and `Ajiron 2024`, among others. The range is wide, from fruit-forward fruit ales to pale ales that showcase hop character and stouts with roasted notes, making this a lineup with plenty to see for anyone who wants to compare different styles at one place.
And Beer is a brewpub in Kōenji Kita, Tokyo. Its lineup pairs well with spice dishes and curry, making it easy to build a meal around beer. It also offers takeout and Uber Eats, and dogs and cats are welcome on the terrace seats. It combines the convenience of a neighborhood spot with the individuality that comes from self-brewing.
Information may be inaccurate. Please refer to the venue’s official channels for the latest details.
Hop BroThis week's highlight is the WEEKLY promotional sale on the B1 floor of Isetan Shinjuku Main Building. From April 8 to 14, And Beer is going all in.
MugiWait, they're doing that in a department store? Isetan Craft Beer Bar already sounds delicious just from the name!
Hop BroAnd the star is Super-Ripe Nanko Ume ~Weizen~, made with plums from Ume Boys. It's a very clever bottle, layering the softness of a Weizen with plum aroma and fruitiness.
MugiWhat's a Weizen anyway? I get that it's a wheat beer, but does it really go with plums?
Hop BroExactly. Weizen uses a lot of wheat malt, so it has a soft mouthfeel. Add the plum notes, which are fun as the temperature changes, and it becomes interesting how the beer's character shifts little by little.
MugiOhhh! So instead of chugging it, this is one you enjoy while savoring the changing flavors. That feels kind of grown-up!
Hop BroOn top of that, the taps also include 19L, Fukumikan, and even Kesennuma Oyster Stout, so the range is huge. It's a lineup where you can travel through fruitiness, hop character, and roastiness all in one place.
MugiWhoa, that's a crazy range! Comparing beers at one place sounds fun even just for deciding what to order.
Hop BroAnd Beer is a brewpub in Kōenji Kita, and its strength is that it pairs extremely well with spice dishes. It's easy to match with curry, and choosing beers based on the food is a great approach too.
MugiI love that feeling of building a meal rather than just drinking beer. It sounds like it would satisfy both your stomach and your heart.
Hop BroWhat's more, Mr. Ando, the representative, will be on-site on April 9, 10, and 12, so being able to drink while hearing stories from the brewer is the best part. At this point, there's no choice but to go check out the plum aroma for yourself.
MugiYeah, I'm completely in the mood to drink now! This has already become my drink of the day.
