Guide to Draft Craft Beer at Hyakumangoku Shoten Omicho Market Store: Serving 4 Varieties Including GOLD RAIN
At Hyakumangoku Shoten Omicho Market Store in Kanazawa's Omicho Market, factory-direct draft craft beer is served at the beer stand in front of the shop. At the time of the interview, in addition to the shop's original "GOLD RAIN," three beers from Johana Beer were on offer, making it an easy stop between shopping and eating as you walk around.
Hop BroBeing able to drink draft beer in Omicho Market in Kanazawa is a big deal. Hyakumangoku Shoten Omicho Market Store is a souvenir shop, but it has a beer stand right at the front, so you can naturally go from shopping straight into a drink. That's the best part.
MugiWait, you can have a drink in the middle of the market!? And it's a souvenir shop that also has beer? There's so much information I can barely keep up!
Hop BroAt the time of the interview, they had Hyakumangoku Shoten's original GOLD RAIN plus three beers from Johana Beer. It was a lineup with a lager, an IPA-style beer, a fruit ale, and a fruit beer, so it was clearly built for tasting comparisons.
MugiI get lager, but what is IPA-style? Is this some kind of beer code or something?
Hop BroRoughly speaking, it's a type where bitterness and aroma take center stage. Hakama Ale also has a solid malt body, and the hop profile is sharp, so it's the kind of beer that makes beer lovers go, 'Oh, here it comes.'
MugiI see! So GOLD RAIN sounds perfect as a first beer. A motif based on Kanazawa's frequent rain is kind of stylish and local!
Hop BroExactly. It has malt flavor with a gentle hop bitterness on top, and it's designed to go down smoothly. If you're pairing it with seafood or deli items from the market, it's an especially strong choice as a beer made for eating as you walk.
MugiThat's amazing! And Great Blue has lemon juice in it, right? Even people who feel a bit nervous about IPA can probably drink that easily!
Hop BroYeah, and Blood Orange has a strong fruity character, so it goes well with lighter snacks too. The fact that they also have smoked nuts and smoked potato chips is very much in line with Hyakumangoku Shoten's style.
MugiYou walk through the market, buy some prepared foods, and then drink draft beer right away!? That's less like sightseeing and more like a little beer excursion!
Hop BroThat's exactly it. It's nice to stop by for just one drink amid the daytime bustle, and it's fun to taste all four varieties too. Today, the feeling of just one sip is probably going to turn into not being able to stop.
MugiYeah, that's unfair. I'll have a glass of GOLD RAIN, and Hop brother will have Hakama Ale, right? I want to fly to Omicho Market right now!
A Drink You Can Have in Omicho Market
Hyakumangoku Shoten Omicho Market Store, located inside Omicho Market in Aokusa-machi, Kanazawa City, is a souvenir shop that sells local foods, miscellaneous goods, and Hyakumanzan merchandise, but it also has a beer stand at the front of the shop. It is an easy place to stop for a drink while moving through the market, making it a convenient spot for tourists as well.
At the time of the interview, the beers being introduced were Hyakumangoku Shoten's original lager, "GOLD RAIN," along with three beers from Johana Beer: "Hakama Ale," "Great Blue," and "Blood Orange." Each has a distinct character, making this a lineup that's easy to enjoy as a tasting comparison.
Key Points of the Beers on Offer
- GOLD RAIN / Hyakumangoku Shoten
An original lager inspired by Kanazawa's frequent rain. It features malt flavor and a gentle hop bitterness, with a clean, easy-drinking finish. It pairs well with market food and is also a good first beer.
- Hakama Ale / Johana Beer
An IPA-style beer that lets you enjoy the richness of malt along with the bitterness and aroma of hops. Its flavor profile is clear and well-defined, making it the kind of beer that IPA fans are likely to appreciate.
- Great Blue / Johana Beer
A fruit ale made with lemon juice. Its refreshing character comes to the forefront, making it an approachable choice even for people who find IPA bitterness too strong.
- Blood Orange / Johana Beer
A fruit beer made with blood orange. It's an easy choice when you want to enjoy a fruit-forward flavor, and it pairs well with lighter snacks.
The snacks that go with them are also very much in the Hyakumangoku Shoten style, with smoked nuts and smoked potato chips in generous supply. Buying seafood or prepared foods in Omicho Market and pairing them directly with draft craft beer is a natural way to enjoy the place. In the lively daytime atmosphere of the market, it is also easy to stop in for just one drink during sightseeing, and it is fair to say this is a shop worth visiting specifically for the beer.
Information may be inaccurate. Please refer to the venue’s official channels for the latest details.
Hop BroBeing able to drink draft beer in Omicho Market in Kanazawa is a big deal. Hyakumangoku Shoten Omicho Market Store is a souvenir shop, but it has a beer stand right at the front, so you can naturally go from shopping straight into a drink. That's the best part.
MugiWait, you can have a drink in the middle of the market!? And it's a souvenir shop that also has beer? There's so much information I can barely keep up!
Hop BroAt the time of the interview, they had Hyakumangoku Shoten's original GOLD RAIN plus three beers from Johana Beer. It was a lineup with a lager, an IPA-style beer, a fruit ale, and a fruit beer, so it was clearly built for tasting comparisons.
MugiI get lager, but what is IPA-style? Is this some kind of beer code or something?
Hop BroRoughly speaking, it's a type where bitterness and aroma take center stage. Hakama Ale also has a solid malt body, and the hop profile is sharp, so it's the kind of beer that makes beer lovers go, 'Oh, here it comes.'
MugiI see! So GOLD RAIN sounds perfect as a first beer. A motif based on Kanazawa's frequent rain is kind of stylish and local!
Hop BroExactly. It has malt flavor with a gentle hop bitterness on top, and it's designed to go down smoothly. If you're pairing it with seafood or deli items from the market, it's an especially strong choice as a beer made for eating as you walk.
MugiThat's amazing! And Great Blue has lemon juice in it, right? Even people who feel a bit nervous about IPA can probably drink that easily!
Hop BroYeah, and Blood Orange has a strong fruity character, so it goes well with lighter snacks too. The fact that they also have smoked nuts and smoked potato chips is very much in line with Hyakumangoku Shoten's style.
MugiYou walk through the market, buy some prepared foods, and then drink draft beer right away!? That's less like sightseeing and more like a little beer excursion!
Hop BroThat's exactly it. It's nice to stop by for just one drink amid the daytime bustle, and it's fun to taste all four varieties too. Today, the feeling of just one sip is probably going to turn into not being able to stop.
MugiYeah, that's unfair. I'll have a glass of GOLD RAIN, and Hop brother will have Hakama Ale, right? I want to fly to Omicho Market right now!
