Kurashiki Brewing Company Posts an Evening Update on Instagram
Kurashiki Brewing Company published a post on Instagram with the simple caption, "Good evening 🌆...". Although it did not include any detailed announcement, the post comes across as a snapshot of everyday life from the brewery in Hayashima Town, conveying where the brewery stands right now.
Hop BroKurashiki Brewing Company posted an evening update on Instagram, and even though it wasn't some flashy announcement, that somehow makes it more interesting.
MugiWait, an update and not an announcement!? Doing it with a single "Good evening 🌆" snapshot is a little too stylish, isn't it?
Hop BroExactly. It feels like they're gently sharing the everyday atmosphere from their brewery in Hayashima Town, and you can really feel the brewery's current mood in it.
MugiOhh, and they focus on direct sales too. The fact that they keep building connections with the local community gives it such a strong hometown feel.
Hop BroWhat's more, the operating company, Ichikura Co., Ltd., runs the OKAYAMA JIMOTO BEER 086 series, turning Okayama's scenery and food culture into beer.
MugiWhat is that, they even put the number in the name! A beer branded with the area code feels so straightforwardly hometown-loving that I kind of love it.
Hop BroThe lineup is interesting too, with the citrus-hop #2 OKAYAMA PALE ALE, the five-hop #4 KURASHIKI HAZY IPA, and the grape-infused #5 TAMASHIMA SPARKLING LAGER, all making for a really distinctive lineup.
MugiWait, a lager made with grapes!? That's less like beer and more like an Okayama specialty showcase!
Hop BroAnd in 2024, #4 won gold and #2 won silver, so it's pretty sharp that they've already taken both a gold medal and a silver medal.
MugiEven though it's a short post, it lifts my mood! I'm in the mood to drink something right now, and today I want to toast with a glass from Kurashiki!
Kurashiki Brewing Company published an Instagram post with nothing more than the caption "Good evening 🌆...". Though brief, the post can be seen as the brewery's light, easygoing way of sharing a current update with followers, starting from an evening greeting.
The brewery has its production facility in Maegatani, Hayashima Town, Tsukubo District, Okayama Prefecture, and opened in October 2022 inside the mixed-use complex "Hue HAYASHIMA" in front of JR Hayashima Station. The operating company, Ichikura Co., Ltd., runs the "OKAYAMA JIMOTO BEER 086" series, named after Okayama's area code "086," expressing local scenery and food culture through beer. It currently focuses on direct sales while continuing to appear at events and build connections with the local community.
Its lineup includes beers that weave in local imagery, such as "#2 OKAYAMA PALE ALE," made with citrusy hops; "#4 KURASHIKI HAZY IPA," brewed with five types of hops; and "#5 TAMASHIMA SPARKLING LAGER," made with grapes. In 2024, "#4 KURASHIKI HAZY IPA" won gold, and "#2 OKAYAMA PALE ALE" won silver, showing that the brewery has earned recognition through flavor rather than flashy presentation. This short post should also be read as another everyday update along that same path of steady accumulation.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroKurashiki Brewing Company posted an evening update on Instagram, and even though it wasn't some flashy announcement, that somehow makes it more interesting.
MugiWait, an update and not an announcement!? Doing it with a single "Good evening 🌆" snapshot is a little too stylish, isn't it?
Hop BroExactly. It feels like they're gently sharing the everyday atmosphere from their brewery in Hayashima Town, and you can really feel the brewery's current mood in it.
MugiOhh, and they focus on direct sales too. The fact that they keep building connections with the local community gives it such a strong hometown feel.
Hop BroWhat's more, the operating company, Ichikura Co., Ltd., runs the OKAYAMA JIMOTO BEER 086 series, turning Okayama's scenery and food culture into beer.
MugiWhat is that, they even put the number in the name! A beer branded with the area code feels so straightforwardly hometown-loving that I kind of love it.
Hop BroThe lineup is interesting too, with the citrus-hop #2 OKAYAMA PALE ALE, the five-hop #4 KURASHIKI HAZY IPA, and the grape-infused #5 TAMASHIMA SPARKLING LAGER, all making for a really distinctive lineup.
MugiWait, a lager made with grapes!? That's less like beer and more like an Okayama specialty showcase!
Hop BroAnd in 2024, #4 won gold and #2 won silver, so it's pretty sharp that they've already taken both a gold medal and a silver medal.
MugiEven though it's a short post, it lifts my mood! I'm in the mood to drink something right now, and today I want to toast with a glass from Kurashiki!
