At the beer pub "Novel Craft" in Minamikarasuyama, Setagaya, a post introducing "Full Up" as Ben's Slop Shop's 5th anniversary beer can be seen. The post title includes `[18:00 OPEN]`, presenting it as a beer to enjoy in time for the start of evening service.

The beer mentioned this time is Full Up. The brewery is One Drop Brewing Co × Altitude Brewing, and the post centers on this commemorative beer. For craft beer fans, it is a beer with a backstory, where a brand anniversary project and a brewery collaboration come together.

Novel Craft is a beer pub in Minamikarasuyama, Setagaya, Tokyo, and it can be read as a place that is fun to follow for tap changes and limited-beer announcements. At places like this, in addition to the buzz around the beer itself, the time it opens and how it is served are also important. This time, the fact that the post says it opens at 18:00 makes it a suggestion that is easy to stop by after work.

On the branding side, the name Full Up suggests a beer with substantial body and satisfying drinkability. Anniversary beers and collaboration releases are appealing because they reveal the context of the bar and the brewery, letting you enjoy the background of the glass beyond just a new arrival. At a beer pub like Novel Craft, it suits the pleasure of slowly savoring a limited beer like this at a relaxed counter.