Updating arrival information on Instagram

Sake no Super Max in Shimao, Himi City, Toyama Prefecture, is announcing guest beer arrivals on Instagram. The post title is "Hello😊...", and it appears to be one of the casual updates that lets customers know about daily purchasing and changes in the store.

On the store's official website, it is described as "one of Hokuriku's largest craft beer retailers," and it says the shop has handled more than 100 kinds of craft beer, mainly craft beers sourced from Japan and around the world. It also says new craft beer arrives almost every week, making it a place where you can encounter not only staples but also guest beers available at the moment.

What kind of store is it, and what can you drink there?

Sake no Super Max is a small liquor store in Himi that carries a wide range of craft beer, sake, and whiskey. Inside the store, alongside craft beer, you will find sake including local brands, standard wines, limited-edition shochu, local cider and craft cola, snack foods and prepared dishes, bread, and more. It feels like the kind of shop where you can choose something to eat alongside your beer.

The official website also notes that it shares arrival information on Instagram at any time, and this post follows that pattern. Checking when a new label arrives makes it easier to keep track of what is on the shelves right now.

Highlights for beer lovers

In the public information that could be confirmed this time, the individual beer names in the post could not be identified, but the store's strength is that "a new bottle is always coming in." For craft beer seekers, this is the kind of place that makes you look forward to the next encounter before you even know the brand name.

If you're looking for craft beer in Himi, it's worth following the arrival information on Instagram first. In the store, you are likely to find a broad lineup ranging from everyday staples to guest beers.