Kamimachi CHEERS, attached to Handa Ginzan Brewery, introduces its "Sakura Mochi Beer"
Kamimachi CHEERS, attached to Handa Ginzan Brewery in Koori Town, Fukushima Prefecture, introduced its "Sakura Mochi Beer" in an Instagram post on April 12. While referring to the cherry blossom illumination at the former Date District Office, it presents the beer as a drink that lets you feel spring even in the season of green leaves.
Hop BroWhat Kamimachi CHEERS, attached to Handa Ginzan Brewery in Koori Town, Fukushima Prefecture, introduced on Instagram on April 12 was a drink that fits the season.
MugiWait, you can still drink it even after the cherry blossoms are gone!? Feeling spring even during the green-leaf season is kind of romantic!
Hop BroExactly. The star is the Sakura Mochi Beer. It's a gentle limited-edition beer with a soft sweetness and aroma that brings sakura mochi to mind.
MugiSakura mochi? You mean the Japanese sweet sakura mochi!? How do you recreate that in beer?
Hop BroIn other words, it's a seasonal flavor that evokes the impression of aroma and sweetness. The article doesn't name a specific style, but it's designed to let you enjoy the afterglow of spring.
MugiI see! So it's not the kind you chug down, but more like something to enjoy slowly with a gentle drinking character.
Hop BroThat's right. And Handa Ginzan Brewery is also known for brewing with local apples and peaches, so it's good at bringing out the fruitiness of the region.
MugiThey even put local fruit in it!? That's basically a spring feast. It's like the continuation of cherry blossom viewing, even though it's beer!
Hop BroAnd this time, they tied it to the cherry blossom illumination at the former Date District Office, which is nice because it lets you enjoy even the fleeting beauty of blossoms past their best.
MugiNow I want to pair it with sweets from Ono-ya as an appetizer! I can't stop thinking, I want to drink this right now!
Hop BroExactly. If you can drink the lingering traces of spring from a glass, that's perfect, and it makes you want to slowly savor a seasonal drink at Kamimachi CHEERS.
A glass to enjoy the lingering traces of spring
Kamimachi CHEERS, attached to Handa Ginzan Brewery in Koori Town, Date District, Fukushima Prefecture, introduced a beer with a distinctly springtime limited-edition feel on Instagram. In the post, set against the cherry blossom illumination at the former Date District Office, it also touches on the fleeting beauty of blossoms past their peak and suggests enjoying the season's afterglow through beer.
The featured beer
The beer highlighted in this post was CHEERS' "Sakura Mochi Beer". The caption described it as a glass with a soft, gentle sweetness and aroma, a drink that lets you enjoy cherry blossoms once again. It can be read as a mellow, easy-drinking beer suited to the time of year when you want to feel a little more of spring.
What it means to taste it at Handa Ginzan Brewery
Handa Ginzan Brewery is a brewpub in Koori Town, Fukushima Prefecture, and one of its attractions is that you can enjoy freshly brewed beer from the attached Cafe & Brewery, "Kamimachi CHEERS." It is also known for brewing with local apples and peaches, and its strength lies in offering both beers that make use of the character of local fruit and limited-edition beers that follow the seasons.
This "Sakura Mochi Beer" is a proposal that shows the brewery's character very well. Even after the peak of cherry blossom viewing has passed, it helps extend the spring feeling when paired with meals or sweets. The post also suggests pairing it with sweets from Ono-ya, making it something to enjoy not just on its own, but also for how it works with desserts.
If you want to enjoy a drink while feeling the changing seasons in Koori Town, Kamimachi CHEERS' kind of posts are not to be missed. Rather than being flashy, it was a beer introduction that carefully captured the lingering essence of spring.
Information may be inaccurate. Please refer to the venue’s official channels for the latest details.
Hop BroWhat Kamimachi CHEERS, attached to Handa Ginzan Brewery in Koori Town, Fukushima Prefecture, introduced on Instagram on April 12 was a drink that fits the season.
MugiWait, you can still drink it even after the cherry blossoms are gone!? Feeling spring even during the green-leaf season is kind of romantic!
Hop BroExactly. The star is the Sakura Mochi Beer. It's a gentle limited-edition beer with a soft sweetness and aroma that brings sakura mochi to mind.
MugiSakura mochi? You mean the Japanese sweet sakura mochi!? How do you recreate that in beer?
Hop BroIn other words, it's a seasonal flavor that evokes the impression of aroma and sweetness. The article doesn't name a specific style, but it's designed to let you enjoy the afterglow of spring.
MugiI see! So it's not the kind you chug down, but more like something to enjoy slowly with a gentle drinking character.
Hop BroThat's right. And Handa Ginzan Brewery is also known for brewing with local apples and peaches, so it's good at bringing out the fruitiness of the region.
MugiThey even put local fruit in it!? That's basically a spring feast. It's like the continuation of cherry blossom viewing, even though it's beer!
Hop BroAnd this time, they tied it to the cherry blossom illumination at the former Date District Office, which is nice because it lets you enjoy even the fleeting beauty of blossoms past their best.
MugiNow I want to pair it with sweets from Ono-ya as an appetizer! I can't stop thinking, I want to drink this right now!
Hop BroExactly. If you can drink the lingering traces of spring from a glass, that's perfect, and it makes you want to slowly savor a seasonal drink at Kamimachi CHEERS.
