Sakazuki Brewing brews the limited-edition beer "FUKAYOMI" for Sanseido Bookstore Jimbocho Main Store
Tokyo-based Sakazuki Brewing brewed the limited craft beer "FUKAYOMI" for the newly renovated Sanseido Bookstore Kanda Jimbocho Main Store, which reopened on March 19. Designed to accompany reading time, this collaboration expresses a "changing aftertaste" through seven kinds of malt and oak chips.
Hop BroJimbocho has brought an interesting pint: it's a bookstore collaboration called the limited beer FUKAYOMI.
MugiWhat! Beer at a bookstore!? The combo of reading and craft beer is too intriguing!
Hop BroIt was made by Sakazuki Brewing in Tokyo, and the style is a brown-colored ale, with seven kinds of malt layered in.
MugiWhat is that! What is peat malt? Just the name makes it sound smoky!
Hop BroPeat is a malt that adds an earthy, smoky character, and with oak chips, the aroma is designed to change as the temperature changes.
MugiWow! The fact that the taste changes from the beginning to the end fits the concept of enjoying the changing aftertaste perfectly!
Hop BroAnd here's the important point: it's not sold at Sakazuki's own shop; it's exclusive to Sanseido Bookstore Kanda Jimbocho Main Store.
MugiWhat! So if you want to buy it, you have to head straight to the Jimbocho main store!? That's seriously rare!
Hop BroExactly. It's a pint timed to the reopening, and if you imagine drinking it while reading, your throat is already rumbling.
MugiDeal! I want to go drink it right now, so I can sip it while turning the pages!
Sakazuki Brewing announced on Instagram that it had handled production of an original craft beer timed to the reopening of Sanseido Bookstore Kanda Jimbocho Main Store. The beer is called "FUKAYOMI". Its concept is described as a "Jimbocho beer to enjoy a changing aftertaste."
According to the post, FUKAYOMI is a brown-colored ale built from seven kinds of malt, including smoked malt, peat malt, caramel malt, and light-roast malt. In addition to a slightly higher alcohol design, American oak chips are used in the finish, with the aim of bringing out shifting aromas and flavors such as peat, smoke, caramel, vanilla, and dried fruit as the beer is enjoyed and its temperature changes.
The post also said that this beer is not sold at Sakazuki Brewing's own shop, and is available only at Sanseido Bookstore Kanda Jimbocho Main Store. Released to coincide with the bookstore's reopening, it stands out for a design that connects the reading experience with craft beer.
Sakazuki Brewing is a Tokyo-based brewery that continues to operate Brewing, Taproom, and Lab. Alongside daily tap offerings, it proposes new drinking occasions through external collaborations like this one. This FUKAYOMI can be seen as a good example of designing craft beer with the context of "where and with what you enjoy it" in mind.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroJimbocho has brought an interesting pint: it's a bookstore collaboration called the limited beer FUKAYOMI.
MugiWhat! Beer at a bookstore!? The combo of reading and craft beer is too intriguing!
Hop BroIt was made by Sakazuki Brewing in Tokyo, and the style is a brown-colored ale, with seven kinds of malt layered in.
MugiWhat is that! What is peat malt? Just the name makes it sound smoky!
Hop BroPeat is a malt that adds an earthy, smoky character, and with oak chips, the aroma is designed to change as the temperature changes.
MugiWow! The fact that the taste changes from the beginning to the end fits the concept of enjoying the changing aftertaste perfectly!
Hop BroAnd here's the important point: it's not sold at Sakazuki's own shop; it's exclusive to Sanseido Bookstore Kanda Jimbocho Main Store.
MugiWhat! So if you want to buy it, you have to head straight to the Jimbocho main store!? That's seriously rare!
Hop BroExactly. It's a pint timed to the reopening, and if you imagine drinking it while reading, your throat is already rumbling.
MugiDeal! I want to go drink it right now, so I can sip it while turning the pages!
