Tenryu Beer Brewery Releases Brewing Video for ABATEN LAGER, Highlighting the Character of a Hamamatsu-born Lager
Tenryu Beer Brewery (ABATEN LAGER) posted a Reel on Instagram at 5:32 p.m. on January 21, 2026. Alongside scenes of the brewing process inside the brewery, it prominently highlighted ABATEN LAGER's "clean crispness and lager richness," reaffirming its position as a craft local beer from Hamamatsu.
Hop BroToday’s topic is this: the ABATEN LAGER brewing Reel that Tenryu Beer Brewery (ABATEN LAGER) posted on Instagram at 5:32 p.m. on January 21, 2026! It’s packed with the seriousness of a Hamamatsu-born craft lager.
MugiWhoa! So it’s a brewing video? Showing off the regular beer instead of a new release actually makes me more curious!
Hop BroThat’s exactly the point. ABATEN LAGER is a lager style, and this footage from the brewery reinforces its core idea: it delivers both "clean crispness" and "lager richness."
MugiCrispness and richness sound almost opposite, though. So it’s like it feels sharp but still has body?
Hop BroThat’s a perfect way to put it. The finish snaps cleanly, but the palate still holds onto the malt’s umami. It makes sense that they’d describe it as designed to go with Enshu cuisine.
MugiHuh. But in the video they talked about a "careful process". What exactly are they doing? Magic circles?
Hop BroNot magic circles, but things like mashing, fermentation control, and lagering. They watch the temperature closely, suppress off-flavors, and create that clean character.
MugiWhat?! Lagering sounds like some kind of ring-throwing tournament, but it’s actually serious craftsmanship!
Hop BroExactly. It’s the process of slowly maturing it at low temperatures. It brings out the force of "Abare Tenryu" while keeping the drinking experience clean and polished. With both online sales and direct-shop sales available, it works well as both a souvenir and a food-pairing beer.
MugiNow I really want to drink it! Let’s line up some Hamamatsu food and crack open an ABATEN LAGER. I’ll handle the crispness, and you, Hop, can handle the richness!
The Reel released by Tenryu Beer Brewery focuses on messaging from the production floor. In the post copy, the brewery states that brewing is carried out "carefully, while confronting each and every step" of the process. As for the flavor profile, it presents a direction that balances "clean crispness" and "lager richness" as a design meant to pair with the food of Enshu.
ABATEN LAGER also describes itself on its official website as "crisp with richness and bitterness. Tenryu Beer from Hamamatsu," and this post can be seen as visually reinforcing that brand message. The post also layers in the strength of "Abare Tenryu," creating a structure that conveys both regional identity and distinct drinkability at the same time.
In addition to online purchases through the profile link, the official website continues to provide guidance for buying directly at the brewery shop. As a craft lager rooted in the Hamamatsu area, it appears to aim at both everyday food-pairing drinking occasions and the souvenir and gift market.
From a beer fan's perspective, this is less a flashy announcement of a new release and more a post that reconfirms the quality of a flagship beer through the "visualization of the production process." It gives existing fans who already know its flavor profile a sense of reassurance, while offering first-time drinkers a reason to "try one bottle first."
Reference: Instagram post, ABATEN LAGER official site
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroToday’s topic is this: the ABATEN LAGER brewing Reel that Tenryu Beer Brewery (ABATEN LAGER) posted on Instagram at 5:32 p.m. on January 21, 2026! It’s packed with the seriousness of a Hamamatsu-born craft lager.
MugiWhoa! So it’s a brewing video? Showing off the regular beer instead of a new release actually makes me more curious!
Hop BroThat’s exactly the point. ABATEN LAGER is a lager style, and this footage from the brewery reinforces its core idea: it delivers both "clean crispness" and "lager richness."
MugiCrispness and richness sound almost opposite, though. So it’s like it feels sharp but still has body?
Hop BroThat’s a perfect way to put it. The finish snaps cleanly, but the palate still holds onto the malt’s umami. It makes sense that they’d describe it as designed to go with Enshu cuisine.
MugiHuh. But in the video they talked about a "careful process". What exactly are they doing? Magic circles?
Hop BroNot magic circles, but things like mashing, fermentation control, and lagering. They watch the temperature closely, suppress off-flavors, and create that clean character.
MugiWhat?! Lagering sounds like some kind of ring-throwing tournament, but it’s actually serious craftsmanship!
Hop BroExactly. It’s the process of slowly maturing it at low temperatures. It brings out the force of "Abare Tenryu" while keeping the drinking experience clean and polished. With both online sales and direct-shop sales available, it works well as both a souvenir and a food-pairing beer.
MugiNow I really want to drink it! Let’s line up some Hamamatsu food and crack open an ABATEN LAGER. I’ll handle the crispness, and you, Hop, can handle the richness!