Event Overview


Butterfly Brewery will set up shop at an event at JR Nagoya Takashimaya where sake from breweries across Japan is featured on a rotating weekly basis. The sales period runs from Wednesday, April 8 to Tuesday, April 14. It's a chance for the Kasugai brewery to meet craft beer fans in Nagoya's department store.

What is Butterfly Brewery?


Butterfly Brewery is a craft beer brewing and sales shop located in Otedori-cho, Kasugai City, Aichi Prefecture. On its official website, it describes itself as "a place where you can drink beer while listening to music," and its beer labels are notable for featuring musical instruments. You can feel the brewery's approach of blending music and beer into the experience of visiting the shop itself.

What beers are there?


The event page does not reveal the beer names this time, but looking at the brewery's regular lineup, the range of personalities is quite broad. For example, there is "Trumpet," a hoppy Weizen made with Citra hops; "Harp," a milk stout with a rich sweetness; and "Djembe," a Belgian strong ale made with abbey yeast. There are also original beers such as "Wakoto," an IPA made with sake yeast; "Oboe," with a bright yuzu aroma; "Viola," a Hazy IPA that brings out tropical fruit notes; and "Clarinet," with refreshing New Zealand hops, all featuring clearly designed flavor profiles.

In addition, the lineup includes "Marimba," an IPA that stands out with its beet-derived color; "Saxophone," where citrusy hop aroma and malt richness come together; and "Piano," a Hazy IPA characterized by a balance of sweet aroma and dry bitterness. As the names suggest, each beer is designed to evoke tone colors and musical instruments, making it a lineup that clearly invites tasting comparisons.

Highlights


What makes this department store event notable is that visitors can pick up the flavors of Butterfly Brewery, which is brewed in Kasugai on a regular basis, right in central Nagoya. Once you learn about the origin of the name and the music concept, it starts to look less like a simple sales event and more like a pop-up that brings the brewery's whole worldview with it. From April 8 to 14, it is an event for anyone in Nagoya who wants to experience craft beer from Kasugai at JR Nagoya Takashimaya.