Ise Kadoya Beer, which traces its roots to the long-established Ise shop "Nikenchaya Kadoya Mochiten," has continued brewing beer based in Ise, Mie. The announcement shared on Instagram this time concerns its participation in "Swim in the Beer Fest 2026," to be held on Monday, July 20, 2026 at Shimokitazawa SHELTER, Flowers Loft, and Mikan Shimokita.

The event opens at 11:30 and starts at 12:00. Live venue tickets are 5,000 yen, and drink tickets worth 1,500 yen (a booklet of five 300-yen tickets) will be available. On the day of the event, movement between all venues will be allowed freely. The lineup of performing bands is varied, including 39degrees, YONA YONA WEEKENDERS, FILTER, FOUR GET ME A NOTS, COPES, Good Grief, Alaska Jam (Acoustic Set), NOT SO HARD WORK, THE LOCAL PINTS, INKYMAP, KINOHO., DRADNATS, ONIONRING, and Yuya Yokoyama (KOTORI).

The breweries exhibiting, in addition to ISEKADO, are CRAFTROCK BREWING, NAMACHAん Brewing, BLACK TIDE BREWING, Shimanami Brewery, Bibai Shirakaba Brewery, and BrewBeast. Food will be provided by Kamata Curry (FOMARE).

The format, where music and beer can be enjoyed at the same time, is one of the special appeals of a festival. For Ise Kadoya Beer as well, it should be a place where the brewing character cultivated in Ise connects with Tokyo's live music culture.