Usami Brewery revamps Izu Lemon beer with JA Fujiizu
Usami Brewery (Usami Beer Manufacturing) in Izu, Shizuoka, announced on Instagram that it has renewed its "Izu Lemon beer" as a collaboration product with JA Fujiizu. The beer blends three varieties of lemon to create a fuller, richer flavor.
Hop BroToday’s featured news is Usami Brewery’s revamp! "Izu Lemon beer" has been renewed in collaboration with JA Fujiizu.
MugiWhat!? That lemon one!? Has Izu Lemon beer changed again?
Hop BroThis time they’ve blended three varieties of lemon to boost the aroma and the depth of flavor. It’s the kind of thing that adds layers of fruitiness.
MugiLayers? What do you mean by layers of fruitiness? Like a mille-feuille or something?
Hop BroGreat example! In other words, it means there’s a clear time lag in flavor: first the aroma, then the acidity, and after that a mild bitterness.
MugiWhoa! And I saw in the post that it’s a Grand Gold Award-winning product, right? It suddenly has final-boss energy!
Hop BroExactly. It took Grand Gold in the Fruit Beer category at the Japan Great Beer Awards 2026. A relaunch with that kind of track record is strong.
MugiIf shipments start on March 25, I love that there are lots of places to buy it! I might be able to find it at shops in Izu or even supermarkets!
Hop BroIt’s handy that it’s sold at JA Fujiizu Ideyukko Market, Izu-naka, Don Quijote Ito store, and also through the brewery’s own online shop.
MugiA local produce collaboration that spreads this far feels so exciting... I’m starting to want to toast tonight with Izu lemon!
Shizuoka-based Usami Brewery (Usami Beer Manufacturing) announced the renewal of its "Izu Lemon beer" in a post published at 11:58 p.m. on March 24, 2026. This update is the result of a collaboration with JA Fujiizu, and the brewery explained that "by blending three varieties of lemon, the beer now delivers a flavor with even more pronounced lemon character than before."
The post also noted that the product is a Grand Gold Award winner in the Fruit Beer category at the Japan Great Beer Awards 2026, making this a relaunch backed not only by a new flavor direction but also by proven recognition. It also announced that shipments will begin on March 25 and listed a wide range of retailers mainly in the Izu area, including JA Fujiizu Ideyukko Market, Izu-naka (Marina Town store and Ito Ekimae store), Don Quijote Ito store, Super Nagaya, MaxValu, souvenir shops at tourist facilities, and local liquor stores.
The company also said the beer can be purchased through its own online store, building a purchasing route for everyday use as well as tourism demand. On its official website, Usami Brewery is معرفی as the brewer behind "Usami," "Izu no Jibeer," and "Curry Lover Ale," an Izu-based craft brewery. This latest Izu Lemon beer, which clearly highlights collaboration with local agricultural products, is drawing attention as a move that advances both the use of local ingredients and the expansion of sales channels.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroToday’s featured news is Usami Brewery’s revamp! "Izu Lemon beer" has been renewed in collaboration with JA Fujiizu.
MugiWhat!? That lemon one!? Has Izu Lemon beer changed again?
Hop BroThis time they’ve blended three varieties of lemon to boost the aroma and the depth of flavor. It’s the kind of thing that adds layers of fruitiness.
MugiLayers? What do you mean by layers of fruitiness? Like a mille-feuille or something?
Hop BroGreat example! In other words, it means there’s a clear time lag in flavor: first the aroma, then the acidity, and after that a mild bitterness.
MugiWhoa! And I saw in the post that it’s a Grand Gold Award-winning product, right? It suddenly has final-boss energy!
Hop BroExactly. It took Grand Gold in the Fruit Beer category at the Japan Great Beer Awards 2026. A relaunch with that kind of track record is strong.
MugiIf shipments start on March 25, I love that there are lots of places to buy it! I might be able to find it at shops in Izu or even supermarkets!
Hop BroIt’s handy that it’s sold at JA Fujiizu Ideyukko Market, Izu-naka, Don Quijote Ito store, and also through the brewery’s own online shop.
MugiA local produce collaboration that spreads this far feels so exciting... I’m starting to want to toast tonight with Izu lemon!
