NAGANO BREWERY to host farm BBQ event "Hata de Kanpai" on July 19
NAGANO BREWERY in Ojoji, Nagano City, will hold its farm barbecue event "Hata de Kanpai" on Sunday, July 19. The brewery's Instagram announcement describes the gathering as a relaxed barbecue in the middle of the field, with all-you-can-drink beer planned for the day.
Hop BroThis one caught my eye: NAGANO BREWERY is hosting a farm BBQ event called Cheers in the Field on July 19, and it sounds excellent.
MugiWait, the field itself is the venue? And there's all-you-can-drink beer too? I'd reserve my glass before my seat!
Hop BroExactly. NAGANO BREWERY is basically a farm-integrated brewery, using hops and fruit grown on its own land as ingredients.
MugiNice! But the article says the beer name and style still haven't been announced, right? My brain is already ordering an IPA and a fruit beer at the same time!
Hop BroLooks like that part is being saved for the day itself. But they've been serving beers that express local terroir, so the point is really tasting the character of Oshoji.
MugiWhat is local terroir even supposed to mean? That sounds like a wine manga final boss term!
Hop BroPlain version: it's the personality of the place, like climate, soil, and ingredients. They also turn spent grain into compost and branches into biochar for the soil.
MugiThat's wild, so it doesn't just end in the glass, it goes back to the field? That's an entire storyline inside one pint!
Hop BroRight, and since the taproom pre-opened on April 29, 2025, they've been building this place-based experience. Honestly, I already want a beer out there.
MugiI'm fully in now. BBQ in the field with a NAGANO BREWERY pint sounds like the kind of day that makes the scenery taste better too. Let's start practicing our cheers!
A day linking the field and the beer
NAGANO BREWERY in Ojoji, Nagano City, will host its farm barbecue event, "Hata de Kanpai," on Sunday, July 19. The brewery's Instagram announcement describes the gathering as a slow-paced barbecue in the middle of the field, with all-you-can-drink beer planned for the day. The event is built around the idea of enjoying beer where the ingredients are grown.
The brewery operates in Ojoji, a district in Nagano City that it presents as part of its terroir-driven identity. It grows hops and fruit on its own farm, uses them in brewing, and returns spent malt to the fields as compost. It also turns pruned branches from the farm into biochar and puts those materials back into the soil. In other words, the brewery's beer is closely tied to the land that produces it.
Since opening its taproom for a pre-opening on April 29, 2025, NAGANO BREWERY has been serving craft beer that reflects the character of Ojoji. The farm BBQ event extends that philosophy outdoors, giving visitors a chance to experience the farm, the brewing process, and the finished beer in one setting. It is a straightforward event, but one that clearly reflects the brewery's circular approach to beer making.
Information may be inaccurate. Please refer to the brewery’s official channels for the latest details.
Hop BroThis one caught my eye: NAGANO BREWERY is hosting a farm BBQ event called Cheers in the Field on July 19, and it sounds excellent.
MugiWait, the field itself is the venue? And there's all-you-can-drink beer too? I'd reserve my glass before my seat!
Hop BroExactly. NAGANO BREWERY is basically a farm-integrated brewery, using hops and fruit grown on its own land as ingredients.
MugiNice! But the article says the beer name and style still haven't been announced, right? My brain is already ordering an IPA and a fruit beer at the same time!
Hop BroLooks like that part is being saved for the day itself. But they've been serving beers that express local terroir, so the point is really tasting the character of Oshoji.
MugiWhat is local terroir even supposed to mean? That sounds like a wine manga final boss term!
Hop BroPlain version: it's the personality of the place, like climate, soil, and ingredients. They also turn spent grain into compost and branches into biochar for the soil.
MugiThat's wild, so it doesn't just end in the glass, it goes back to the field? That's an entire storyline inside one pint!
Hop BroRight, and since the taproom pre-opened on April 29, 2025, they've been building this place-based experience. Honestly, I already want a beer out there.
MugiI'm fully in now. BBQ in the field with a NAGANO BREWERY pint sounds like the kind of day that makes the scenery taste better too. Let's start practicing our cheers!
